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Eye Shadow - Almay - Softie eyeshadow

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rated 3.4(11 reviews)

  • Average Rating: 3.4
  • 54% would buy again
  • Package Quality: 4.2
  • Price: $$$

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rated 4 of 5 top reviewer on 11/4/2014 2:24:00 PM More reviews by liz48170

Age: 44-55 Skin: Dry, Fair, Cool Hair: Brown, Kinky, Fine Eyes: Hazel

This is a very sheer easy eyeshadow, reminds me of the Becca skin tints for eyes.

If you have no time, and want a sheer wash of color, plop these in your purse and then rub your finger into the shadow over and over to heat it up, press into your eye lid.

They do not blend well, and brushes do not work well with this product.

The packaging is excellent, far better than HE make up products, so is a great purse item.

VERY SHEER I have the brown and dark violet. Both are similar to the Becca liquid skin tint sheer eyeshadows when you are done applying.

Do not expect a huge color payoff. Great for day time and fast application. Not INTENSE at all.

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rated 5 of 5 on 9/16/2014 9:54:00 AM More reviews by kohana

Age: 25-29 Skin: Combination, Fair, Cool Hair: Blond, Straight, Fine Eyes: Green

I must admit, the name of these drew me in--I just love the idea of a soft, colorful wash of shadow. I have such trouble with drugstore eye shadows, but I don't have the budget for more expensive brands. These are perfect! I have the Lilac shade. It's not a cream, not a powder, somewhere in between. I've found that brushes do not give the full impact of the color. These are much more colorful when applied with a finger--kind of messy, but worth it. I get a nice, subtle shade of color that's very easy to wear--and no sparkles! I'm so disappointed when I get an eye shadow that is just all sparkle and no color. I will definitely try more colors in this line--maybe Smoke, as I've been looking for a taupe-grey neutral shade.

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rated 2 of 5 on 6/5/2014 4:29:00 PM More reviews by RedAngelWings

Age: 18 & Under Skin: Combination, Olive, Warm Hair: Black, Straight, Coarse Eyes: Brown

Unfortunately, this eyeshadow didn't work out for me. I prefer eye products that are more pigmented, and this was just too sheer for me personally. I couldn't get the shadow to show up enough.
I don't like writing a review that's completely negative. The good thing is that I got this on sale, so I'm not too disappointed that it wasn't for me. The little teardrop-shaped cases that this comes in are cute.
Long story short, if you want a smooth, pigmented eyeshadow, don't buy this.

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rated 5 of 5 on 5/25/2014 11:32:00 PM More reviews by caliam

Age: 30-35 Skin: Dry, Fair, Not Sure Hair: Brunette, Other, Other Eyes: Blue

I love these so much that I created a profile just to review them. I have been eyeing these off at my local drug store for some time, but due to reading so many negative reviews I held off on buying them.

I purchased Smoke, Honeydew, Creme Brulee, Hot Fudge, Lilac, Petal, Seafoam, Smoke, Moss & Peach Fuzz. These shadows remind me of Play-doh in the pan, but they go on like a powder and give a very very soft look. I used a primer and Painterly paint pot as a base. I had no issues applying the shadows with a brush, the color payoff was soft, but not so soft that they couldn't be seen. My favorite look so far is Smoke all over the lid, and smudged along the lower lash line, with Hot Fudge in the outer corner, Creme Brulee as an inner corner highlight and gently patted over the Smoke on the eyelid.. The finished result is an incredibly quick, easy and foolproof smoky eye. Seriously, anyone that is pressed for time or unsure about how to create a smoky eye could not possibly go wrong. These shadows would work well for a school look.

The brushes I used were the Smashbox double ended brush from the Full Exposure Palette and the Sigma pencil brush.

Lilac all over the lid and Seafoam through the crease is also really nice.

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rated 1 of 5 on 5/15/2014 9:03:00 PM More reviews by Danaelycia

Age: 25-29 Skin: Combination, Fair-Medium, Warm Hair: Red, Wavy, Medium Eyes: Green

I find this product absolutely awful. It's utterly useless and I can't even get it to stick to my brushes or fingers. So bad I ended up throwing them in the garbage. No use for them at all. Unfortunate since I enjoy Almay products.

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rated 4 of 5 on 5/8/2014 8:56:00 AM More reviews by shortii53

Age: 30-35 Skin: Dry, Fair, Neutral Hair: Brown, Straight, Fine Eyes: Blue

I was hesitant to try because of some negative reviews I read online. But I went ahead and bought Smoke anyways. Glad I did. It ended up being a pretty wash of dark taupe on me. It is easy to use, I apply with finger, and I'm done. Add liner if needed. I wanted a color that would show up but maybe not be so dramatic for everyday wear. This ended up working out. I ended up buying Hot Fudge, Moss, and Night Sky as well.
I really like moss on me and Fudge. Sky was just not a shade I am into. I should have known not to buy a blue shadow. I never end up liking them. I would stick with the richer, darker colors in these shadows because they are more sheer then what I normally buy. The dark neutrals are nice for work with black mascara. I really ended up liking these. The color does show. I do not find them to be hard to work with. I use 2-3 swipes and I have a nice color. I maybe would prefer to use a brush but I find my finger gives best color. The texture is different. Almost like maybelline dream bouncy blush.
I do reccommend these for those that want a subtle eye at least in the shades: smoke, hot fudge, & moss.

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rated 3 of 5 on 3/25/2014 2:59:00 AM More reviews by npronald

Age: 30-35 Skin: Combination, Dark, Warm Hair: Black, Wavy, Medium Eyes: Brown

When i came across the new Almay softies eye shadow display i was drawn to this beautiful green gold colour and i simply had to have it. The colour i bought was called Moss. One thing i noticed was that i couldnt use my eyeshadow brush and i had to apply it with my finger. I love using my brushes so i wasn't to happy about that. The texture is very soft but when using it i had to apply alot to build up the colour. This eye shadow looks pretty as a wash over my chocolate shadows and my mac pink sushi flower. I will not repurchase.

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rated 4 of 5 on 3/9/2014 4:59:00 PM More reviews by rainnkenyon

Age: 44-55 Skin: Normal, Fair, Not Sure Hair: Red, Other, Other Eyes: Hazel

I hesitated to buy this product, as the reviews seemed to be negative. When Walgreens had BOGO 1/2 off, and $2.00 off instore coupon, and I had 5/2 mfg. coupon, making these free, I boutht Hot Fudge, Moss, Lilac, and Vintage Grape. These were the only four left in the display, so there wasn't much debate about color. I had wanted to get darker colors, as I heard these were not highly pigminted. Vintage Grape, Moss and Hot Fudge were dark in the pan. These do swatch lighter than they appear, and they aren't highly pigminted, so the color is lighter than what you see. I expected this, so I wasn't disappointed when I swatched them. I swatched over primer, and Hot fudge was a lovely matte brown, lilac a beautiful wash of lavender, grape was smokey purple, and Moss came out a georgeous gold/green that was almmost mattalic. Lilac and vintage grape had some shimmer, and moss quite a bit of shimmer. I applied lilac and vintage grape over Maybelline Color Tatoo in Pure Nude, and the lilac was beautiful on the lid. I used my fingers, and it applied easily. I used my baby finger to apply vintaage grape on the outer v and the crease. Initially I was disappointed with how light it was, until I took in the look over all. It was soft, hazy, and beautiful. It is a great combination, and the look stayed the same all day with no fading or creasing. True, if it faded, there would have been nothing left, and I wouldn't try this without primer or a base, but then I always use primer or a base anyway. The Hot Fudge and Moss made a nice combination, though I would have prefered to have more colors to work with. I didn't want to pull in anything else from my collection when testing these, to see how they wore. I wasn't disappointed with the look or wear time. I will pick up a few more colors when I find another sale, as I realy want to try Smoke.
I wouldn't recommend these with out primer or base, and I would caution not to expect heavy pigmentation. I have quite a bit of highly pigminted eyeshadow, so it was nice to get something that would be subtle, but still pretty. There would be good for someone starting out with makeup, someone who likes a light look, or already had a lot of deeply pigmented shadows. Fingers worked better than brushes for me, but that wasn't a problem. They blended nicely.
They have a very soft, creamy but not wet consistancy. they are not cream, but very soft powders. I didn't notice fallout. Other review have said you can press and make indentations, but I didn't try this myself. I trust those who say it is possible, but I didn't want dented shadow.
I will buy these again in different colors. I am not delirous over these, but I am pleased.

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rated 4 of 5 on 2/15/2014 12:59:00 AM More reviews by Esmerelda55

Age: 56 & Over Skin: Combination, Medium, Not Sure Hair: Brown, Straight, Fine Eyes: Hazel

After I tried to swatch this on my arm, I never thought I'd be saying I'd purchase again. But I would.
I have been looking for a great deep purple color and a neutral brownish gray. So, yippee when I spied these at Rite-Aid.. buy one get the second half off! In the tubs they look exactly like what I was looking for. Got home, opened them, swiped my finger.. uh oh... I couldn't even get any color at all to transfer to my arm.
Today I decided I was going to see what they look like on my eyes, even though I was pretty sure I hated them
But.. I like them a lot! Who knew? I put the purple on my lids with my finger (over sigma base).. I put several layers on and instantly started to really like the way it looked. Not even close to the dark purple I thought I was buying but such a lovely wash of deep lavender across my eyelid. I used a brush and put the grey in the outer corner.. it goes great with the purple and was just as nice on. It isn't shimmery (heaven forbid), but it's pearly. I thought that would be a problem, but not at all. Got home tonight and checked it out in the mirror.. looked exactly like when I left. No creases and still lovely.
I think if I hadn't had the base on, I would not have been able to see it. But I always wear the base.
I like these! I'll be bringing home some other colors!

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rated 4 of 5 top reviewer on 1/15/2014 10:36:00 AM More reviews by Beth

Age: 44-55 Skin: Combination, Fair-Medium, Neutral Hair: Red, Wavy, Fine Eyes: Hazel

As a candy-loving seven-year-old, back in 196[CENSORED] :), I was intrigued by a new candy in my area called Razzles. It's a candy! It's a gum! Which is it? I bought and loved it, of course. Almay Softies single shadows are the same way. It's a powder! It's a cream! Which is it? I spied this rack of shadow singles on a rather high shelf at my local Target and wasn't much impressed, except for this one color, Petal: a matte-looking medium rose with no shimmer. That shadow color always grabs my attention. For $4.88, I figured what the heck. The best way I can think of to describe the texture is kind of a dry cream.

Good points:
--The color is indeed beautiful on me. I've been wearing it this week with a brown cream shadow from Illuminaré and getting great results.
--The price. Honestly, you can't beat it with a stick, even without a coupon.
--It doesn't crease.

Bad points:
--The color writeoff (what some of you refer to as payoff) is a little less than I'd like, and it showed up with a slight pearly finish, which wasn't apparent in the untouched pan.
--The case is surprisingly difficult to open. I guess that's to keep it from drying out.
--If you don't know that it's a cream-powder, you might think it's a straight powder, as I did. I tried to apply it with a brush the first time I used it, and although it worked, the surface of the product immediately acquired a patina, which made me think my brush was dirty. I now usually apply it with a finger, although a brush does give better coverage. You can actually push the product around in the pan with a finger like a dry Play-Doh.

Currently, the color range is not wide enough for my taste; Petal was the only color that appealed to me. Add a few more cool neutral non-shimmers, Almay, and I'll come back.

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