Best hairdryer I've ever used! I can't find much information about Neo Pro, must not be a common brand. I found this for around $39 CDN at Winners (our version of TJ Maxx), but it likely retails for at least $100. The quality and performance is unbelievable. I bought a rediculously expensive T3 Featherweight Luxe and was sorely disappointed. It had inadequate power and felt cheap. Enter the Neo Pro. It's the perfect in-between size for travel or everyday use, feels very solid, great power and quality construction. It feels much more expensive than the T3. It's a shame this brand isn't more visible. I love it!!