I paid $10 for this at cvs and it's just not worth it. It comes with a brush, I don't mind the brush at all. It works okay. It's just the formulation..it goes on very light in spots then u have to keep going over them to get them darker. It's time consuming. I bought black and its not truly a black in my opinion, more like charcoal. Plus they don't give u a lot of product for ur money. It's the smallest gel liner container I've ever seen, with a tiny opening. Also the packaging says 24 hrs but its def not, after an 8 hr day it needs to be freshened up.. Honestly I've paid less & have gotten way better quality. I'm not disappointed w/Revlon to often but this time I am.