In the tube this is a mid-toned beige-brown with muted shimmer. On my lips this is almost an MLBB color but slightly too brown. It would work well in the summer though, if worn with a bronzer. The shimmer is quite apparent in this lipstick, and I think it is this shimmer what gives the effect of fuller lips. This is nicely moisturizing when applied but this doesn't last long. I have very dry lips and although this lipstick feels good at first, it doesn't feel moisturized for long and my lips revert to their dry state pretty fast. But the more I wear this the more I like the way it looks. I'm not sure whether to buy this color again, but I do need something more moisturizing.