This is a drugstore flat iron but definitely not drugstore quality. It's about 60 bucks, I got it cheaper with a 20% coupon from CVS, either way it's not cheap. It's definitely a four star product for anyone w/ fine hair like me. Gives me smooth hair and I can make curls and waves too. I don't feel it causing any additional damage to my hair and my styles lasted all day. It's probably not the best iron for someone with coarser hair, but if you have fine hair go for it. A point off because I'll have to give a second swipe here or there to get the style I want.