For a couple of dollars, this eyeshadow is pretty amazing. It's more matte than MAC Vanilla, and does come across a little chalky -- but it is great for an overall wash or as a transition shade. I'm so impressed with these little Jordana eyeshadows. I have a similar color in Lorac and yes Lorac is buttery and beautiful, but this Creamy Vanilla is the exact same color and works almost the same.
I picked this up on a whim, thinking that it probably wouldn't be very good since it was so inexpensive. I love matte beige shadows since I don't wear a lot of makeup and I like a very natural look. I have been pleasantly surprised with this eye shadow. It is more pigmented than many high end brands. You don't have to use a ton of the product to get decent coverage. It doesn't crease or look ashy.
I went out and bought another one and I will continue to repurchase this as long as they keep offering it.