If these are ever discontinued, I'm not sure what I will do. These are incredible. I've used UD 24/7 for years, and what a sucker I was to pay so much money for inferior quality! This Jordana liner is better quality and dirt cheap. Please, please, please, don't ever go away, Jordana. I love you! I will be purchasing your mascara next.
So smooth, lasts like crazy, and beautiful. What's not to like? The color range is limited, but sufficient for me. LOVE!!!
First let me say that not all the colors perform the same so my 5 lippie review is only for the colors Espresso and Point Black.
These two colors have great pigmentation and staying power. Once applied, you have about 10 seconds max to work with them and after that they are there for 12+ hours...no smudging, transferring, etc. The Espresso color is a deep brown and Point Black is a beautiful solid black (just what I love). They apply like liquid, no need to press hard and they DO NOT drag at all across the eyelid, even great for aging eyelids with wrinkles. They are soft, so if you are using to tight line or want a thin line, you will need to sharpen to a point before each use. Lately, I have been wearing a thicker, heavier 60's style and only apply liner to my top eyelid so I can use 2-3 times before sharpening. They are definitely sweat proof but I am not sure if they are waterproof as it is too cold for swimming and I haven't left the product on before showering, may try to do that later this week just to see what happens.
This eyeliner doesn't cause issue with my contacts, even when I use on my water line. The best thing is that this easily compares to higher dollar products and I picked these up for less than $3/each at Walgreens, what a steal! I think this is one of my favorite drug store finds and I will definitely be purchasing again and again.
i love this product . i have it in expresso . a dark brown eyeliner. so very rich and creamy . amazing pigmentation. around 3$ lasts for hourrrsss i would agree with the 12 hours. my husband got it for me and i am soo happy he did.
I had high hopes for this product after seeing YouTube reviews touting it. I used it in my upper waterline and it would smudge really badly within three hours. It didn't work for what I wanted it for, but I think it would probably work well for the lid.
Hands down the best eyeliner pencil depending on the color. Not all the colors last well but the ones that do - wow! I tested 02 - Espresso Last on the back of my hand and last all night even through washing my hands. It goes on dark and evenly like a liquid eyeliner but in an easy to use, travel convenient and easy to correct pencil. I have this in 02 Espresso Last and in 04 Purple Fix. When I bought this I didn't have high hopes. So few eyeliners impress me but this one did. I wear two types of makeup. Usually I wear very light natural makeup. I'm very pale with blue eyes so its very easy for makeup to look too stark on me but I'm able to use this very well. The second way I wear makeup is very bold, dark, and heavy as I am a stage performer. I originally bought this, being brown, for daily light wear.
02 Espresso Last: I found this amazing for both light natural look and bold heavy look. You can layer it so it's either. I wouldn't have used this for performance but ran out of my jet black liquid liner and had this so I just prayed it would look decent. I actually couldn't tell which eye had which liner - impressive. This stays so well, I use this for temporary tattoo doodling on myself over a henna pen! My doodle last for 2 days on my wrist.
04 Purple Fix: Being pale as I am most eyeliners look too stark on my waterline for everyday look yet I need some kind of definition. I like this for that. Purple eyeliner is great for pale ladies with blue eyes as it helps the face glow and the eyes pop. I like this for that but I will say that it DOES NOT HAVE STAYING POWER. I can rub this color off the back of my hand immediately with just my finger. Still a pretty color but no wow factor.
I haven't tried the others but I'm hoping the Black stays as well as the brown!
Prime your eyes. Apply this. Don't blink for 10 seconds, and bam. This will stay on all day. I bought this in the black color at my Walgreens for $2.49. Holy smokes. Why would I ever buy any other eyeliner!? I'm an avid gel liner person since on me, gel lasts all day. However, whenever I'm rushed in the morning, there's no time to dip my brush into a little pot and carefully apply the gel liner.
This pencil has great pigmentation, is long-lasting, is creamy, and cheap. It is FANTASTIC. I intend on buying others... or maybe I'll buy the eyeshadow sticks. Those have good reviews too.
BTW I also love the Jordana twist and shines.
HOLY GUACAMOLE!!!! I love this liner in black! I usually use the UD and Milani Liquid'eye for the longest time ever. I have literally tried EVERY waterproof eyeliner at the drugstore and this is now my new HOLY GRAIL Product!!!! UD is too pricey for daily usage for a broke college girl so that's a special occasion liner. I usually use Milani on a daily basis and have repurchase it in the new twist up form but I don't like because it's not retractable or stay sharpen.
I know I switch to a retractable eyeliner back to a reg pencil but I don't care because it's better than MILANI. it's opaque, creamy, smudge proof and sets faster than Milani n UD. BEST of all it's only $3!
Thank you EMILYNOEL83! great suggestion'
Another great eye liner from Jordana!
The color 03 charcoal is good for everyday. The shimmer which it has is not noticable on eyes. Lasts whole day. Easy to use. Love the price!
I havent used jordana cosmetics since high school....youve come a long way jordana! I LOVE this eyeliner! The color pay off is amazing (i can see the color payoff comparision to UD perversion), it doesnt smudge or budge after application and its long wearing. Its creamy and smooth (the last jordana eyeliner I had, I melted with a lighter to soften it up....Oh the days of being a broke teenager lol) Nowadays my days are usually very long (up and makeuped often before 6 am and usually not removed till 11 pm or so) All of my old favorites had been letting me down and was on the hunt for long lasting, pigmented and a good value eyeliner. This one fits the bill!
At first, i LOVED this product. it was pigmented, creamy, and looooong lasting. It removed easily too. when i went to sharpen it, it made a HUGE mess. I can't even get it to be pointy anymore, it's just really dull. I wasted a fair amount of product trying to sharpen it. Other than that, i still like the product itself. Just wish it came in a retractable pencil :/