I'll let the bad reviews here speak for themselves because there are quite a few. What I will do is add a word of caution for us very pale people: don't waste your time. My skin (NARS Siberia, NC5) -- too pale for most foundations which is why I sought this out -- turned out nothing. It completely stumped the machine. No liquid foundations registered. Just two, lonely, sad powders that I had no interest in.
My own color ID is this: does this look so off-white that you can't believe it's an actual skin tone? And then I know I've got the one!
We all have our methods that are a lot more intuitive than this.
What an absolute MESS this is! First of all, the device, in 4 different locations, has matched me to 1Y09, 2Y10, 4Y08, and 2Y08...This is confusing to me. The one consistent thing is Y for "yellow" undertones, and yet...
So...I took the first "result", 1Y09, and tried to find a shade match for my warm/yellow/gold, medium skin. The first "match" that popped up is Laura Mercier Fawn, for Medium pink skin tones...pink? Then Becca Fawn, for dark/tan beige with red undertones...red? What happened to my Y?
On to 2Y10...some matches worked...but I also got Nars Syracuse, Medium/dark with brown undertones, (my Nars shade is actually Stromboli), and Clinique Stay Matte in 20 Deep Neutral (I wear shade 11, Honey, in Stay Matte). 2Y10 is obviously too deep for me so I don't know how the device came up with this number.
4Y08...there were only a couple of matches, and they were okay. However this also supposedly matches Laura Mercier Tinted Moisturizer in Bisque, for light neutral complexions....before I was dark...now I'm light?
2Y08...Amorepacific Almond Blush...which is pinky-beige, and about 18 shades too light for my skin, Sephora Baked foundation in BRONZE, (how could this possibly be a match to Almond Blush?), and good old Laura Mercier in BOTH Tawny and Ochre. How can one foundation have two completely different shade "matches" in the exact same product? (Neither of which happen to match my skin).
I comprehend slight shade differences in tone, but I do not understand how anything with "pink" or "red" undertones could be considered as matches for Y skin tones?
I also can't imagine how so many "matches" were much too light, or much too dark. I don't just mean to my skin...I mean to the other foundations Sephora considered to be matches. While my eyesight isn't perfect, and everything is subject to relativity, I'd be amazed if anyone could look at Amorepacific Almond Blush and Sephora baked Bronze, and say they match each other!
The weirdest thing of all is that by "eyesight" I was matched to Make Up For Ever Face & Body foundation in shade 34, but it doesn't show up as a match in any the of results from the IQ device. This particular foundation is classified as 1R09, which "matches" Urban Decay Naked Skin in 7.5, medium-dark with neutral-pink undertones.(My shade in UD Naked Skin is 6.0). I've also been Clinique-matched to Clinique Superbalanced Foundation in Sunny, which is classifed BY CLINIQUE as Medium-Gold, yet Sephora calls it 3R08 ("R" being red/pink).
I'm more confused thanever before. I'm afraid I look ghastly most of the time but I don't know it... if nothing else, I now have an even deeper appreciation for MAC's genius in classifying foundation shades (MAC consistently matches me at C4 and NC35)!
I'm fair skinned and I was matched 3 shades darker than I am. I forgot what shade my foundation was and it caused me to get a shade darker. I don't tan or get color, so now I have wasted $36. Kind of mad.
... Sephora's color IQ Match is way off......... They matched me with color IQ 5Y07 .. and that is WAYY to dark for my light asian skin... .. they put on a foundation on me that "matched" my color IQ and my face was drastically darker than my neck.
This is such a gimmick. I have extremely fair skin and have been struggling finding foundation light enough for me for YEARS! The lightest shade of any foundation is always to dark. This stupid thing said I was BEIGE! Beige? Really? Last time I checked, my nickname was Casper. Do not waste your time.
I was curious so first sephora said 3y09. My perfectly matched foundation that I've been wearing years is 1y09.
Was in a rush so took no samples.
Next day went to another sephora and had loads of time so retested to see if this time it says 1y09 but instead it said 5y09😳😳
Swatched 5y09 and waaaaay too dark even the MA agreed its too dark.
Told her give me some samples of 3y09 and 1 of 1y09. Got home... 3y09 too dark and 1y09 perfect match.
I got becca as a sample because its line had matches for both 1y09 and 3y09
So seems machine gets the skin shade correct (09) but the undertone is not accurate ( 2 shades too yellow)
The Skin IQ is a waste of time. While the concept sounds great in practise it falls completely short. The first time I had my Skin IQ tested it was 2y11, but as I went in to buy a new concealer I didn’t try any of my foundation matches. So on another day at a different Sephora I had my skin read again and this time it came up 3y11. But here is the kicker, the foundation that I use, bareMiinerals original in medium tan, is 1y09. I was matched to medium tan by two different Sephora ‘cast members’ on two different locations. I made sure that was the right match because initially under a poor lit part of my local Sephora I was matched to medium dark which was too dark for me, a fact that I realized after I spent money on it. So I went to three other Sephora’s to get re-matched , I asked around a couple of different people to match me, in bright sun light too, since I wanted to be sure this time. I got matched to Medium Tan twice and golden tan once, so I know that’s my shade. When I wanted something with lighter coverage I was recommended bareminerals Foundation Broad Spectrum SPF 20, in golden tan, which was a perfect match. Broad spectrum golden tan is 1y09 too. My Clinique perfectly real makeup in shade 34, which was recommend to me at an Estee Lauder warehouse sale is also 1Y09. All the foundations that I use, recommended to me by so called “experts” says that I am 1y09, but I keep getting 2 shades darker. I would give the skin Iq tester the benefit of the doubt considering I have hyper pigmentation under my cheekbones ( one of the areas they sampled ) which could have skewed the results except 2 out of the 3 3y11 matches were too light on my skin, the only exception was Nars tinted moisturizer in Malaga. What is up with that? But no I would not recommend Skin Iq.
I went to my local Sephora and was colour matched at 5Y05 I thought that was a tad off so I went to another Sephora in the city and again the colour IQ machine matched me at 5Y05 the problem is my skin colour is 1Y01. I tried the foundation's they "told" me were my colour match and even in the less then well lit store you could tell the shades were really dark like not a little dark but a lot dark. Even just holding the bottle up to my skin you could see how dark it was.
They not only sampled my cheek but my neck, shoulder and scalp since I have the sides of my head shaved, and every time it came out in the 5 range and everyone they tried made me look like a Ompa Loompa. I was there for over an hour they tried like 30 colours on me till they found one that worked the Makeup Forever NC15 or Alabaster the lightest shade they have in the whole store.
So if you go get colour matched don't trust it just try the colours on nothing can subsatute the eye. Ask for samples take them home and try them all in the light you normally are in mix it with your everyday products. Don't trust with a machine tells you.
The reviewer who said that there's no replacement for the human eye put it right.
Over time I developed a good knowledge of my skintone and I do well finding shades on my own, but I was still curious about Color IQ. The MA who did it seemed to know what she was doing and she even found a match for me in Lancome Teint Idole, which I've been wanting to try and wasn't listed under my Color IQ product list. It looked great in the store and she sent me home with a generous sample. However, when I tried it myself the next day, it was too dark by at least 2 shades. I stuck with it for a few days and tried different application techniques but it was still just wrong.
Out of curiosity, I went to Color IQ online and tried the option which matches via a foundation that you already use. I put in the Shiseido shade that I've worn for years and as I suspected, the Color IQ matches were very different. According to the match I got in the store, my Shiseido shade would be 3 shades darker! One would think that the store match would be more accurate given that it's done by a high-tech sort of thing that samples your actual skintone but it wasn't at all. Like many things, it's good in theory but that's as far as it goes.
When matching foundation, there's nothing quite as accurate as a pair of eyes, in my opinion. The Color IQ device matched me to a darker shade than what I actually was. I was not wearing any makeup at the time either. Always test the foundations and shades suggested on your skin in proper lighting before buying!