This was such a disappointment! I loved the gorgeous red-orange color that I ended up with, but the texture just did not work with my dehydrated lips. With lipliner or primer underneath, it was patchy; without it it feathered and eventually sank into my lip creases in patchy, ugly stripes. Cute, huh? I bought this ls because I figured the gel formula would be nice on my lips, but I was very wrong - in fact, my lips were drier after I removed the uneven slick of color at the end of the day. I'm going back to Ilia for my sheer red fix. It's a shame because I love their lip balm and was hoping for something similarly comfortable.
Simply the best lipstick you can ever own.
First off, the tube in magnetic so you never have to worry about a little Red Sea happening in your train case or purse. Also, the packaging is so sleek and feels luxurious.
I have the shade Roll The Dice, which is a bright raspberry colour that shows up as it is in the tube upon first swipe. What's even better is that it is so hydrating and glides on without tugging or feeling greasy. The finish for RTD is similar to MAC Cremesheen, one of my faves.
The colour stays true for the entire day and night if you do the blot/reapply before you go out. This will withstand drinks, greasy food, and even soap (the swatches on my wrist took forever to properly remove).
Yes, it's about $40 CAD but trust me, it's worth every single penny.
Can't wait to get more! :D
Tried this at Sephora in the colour "Seduce Me" which is described as "berry red" and that is my absolute favourite shade for lipsticks - berry pink to berry red suits my colouring and always makes me feel pretty. This lipstick is gorgeous - the colour itself, the texture, feel and wear of this new "gel" technology. And the case is way cool too - magnetized so it won't come apart in your makeup bag. Sadly, they were sold out of this colour when I was there so I'm waiting for it to be restocked so I can pick it up and wear it for more than just one afternoon!
I agree 100% w/the review by pinkydinkydo posted below. I bought 'Little Pretty' #130 which is my perfect purple lipstick color & texture that I've been searching to find FOR YEARS. The color looks a bit intense in the tube but it's very wearable (also layerable w/other lip colors for a custom result). I sampled the other colors at a Sephora store & they were all very creamy, smooth & richly pigmented in a flat cream. 'Little Pretty' is more sheer (but buildable), more dry in texture, has some shimmer, & a bit of grittiness which gently 'drags' across the lip that reminds me so much of my beloved old 1997 Chanel HydraSoleil Sheer Lipstick 'Midnight' (maroon red) which I adored. The grit/dry-ish texture isn't uncomfortable on the lips (weightless, smooth & soft, actually) but allows me to control the amount of color application. Sounds strange, hope that makes some sense. Color hugs my lips effectively without disappearing too fast & doesn't dry out my lips. I like the easy snap of the cap on the tube. Yes, an expensive lipstick, but I like it. It's 1 of the many varieties of lipstick I've bought but only 1 of the few that I'm likely to actually wear consistently.
Expensive but worth it. Has a gel-like consistency, can go on sheer or thicker, lasts a long time....but if you eat, def needs to be reapplied. This is among the top performers in the luxury brands I have tried (Chanel, Armani, etc.)
Review for this lipstick on Sephora are more mixed, and unfortunately I was very disappointed. Like many others, I found that there wasn't nearly enough pigment to make this worth the price, and from there it faded instantly. It's not supposed to be a "sheer" look, and even as a sheer look it doesn't work.
I love oranges so I got All The Way. When it was fresh on it looked a lot like Shiseido Day Lily, which is a great shimmering orange, but again it was so thin and quick-fading that Day Lily is better hands down. I will be returning this and won't try another color.
The quality of this lipstick is amazing. it's super creamy, smells nice and has great pigmentation. I will definitley be buying more!
Only reason I didn't give it five lippies is the price -- $30 is a lot. On the other hand, the packaging makes this clearly a luxury brand. It's about the nicest case I've ever owned. Heavy, pleasing to hold, and the magnetic closure works well and looks elegant (there is a little button on one side that the other half fits right under.) The color I bought, Role Play, is a YLBB color that's a little pale on me but layers well with brighter hues. The texture is really nice and smooth, moisturizing without being greasy, and it's very comfortable to wear. I'm definltely going to check out other colors!
UPDATE: I had to take this back - the bullet fell out! I wasn't brave enough to try another, so am downgrading. A lot.
I bought #108 Have We Met? even though I was tempted by a few of the other colors. The range is really diverse and some of the nudes were particularly pretty. But I'm first and foremost a pink lipstick fan so I picked this one, which is a soft, light warm pink with gold, silver, and pink shimmer, almost a baby pink. I appreciate that it actually has good pigmentation and shows up well on my lips. A lot of paler pinks tend to look sheer on me, especially since my natural lip color is on the pigmented side. Two passes and this showed up perfectly. The finish is very shimmery but the shimmer is extremely fine, just like a dusting of it spread throughout.
It glides on well, not too thick or dry. It's creamy but on the thin side, so it layers well. It feels lightweight and comfortable, pretty moisturizing actually. I didn't have to wear a balm underneath. It lasted an average amount, a few hours and didn't wear off oddly or anything. It's supposed to be plumping but I didn't notice anything different at all, not even a tingling sensation. I don't think the formula is particularly innovative or unique from others out there but it does feel great on. Smells lovely, like a vague sweetness. I love the packaging, it's sturdy, heavy black plastic with a magnetic closure and it looks very minimal and classic. I want to get one of the nudes next.