I used to buy this color to dye my hair (& human hair extensions). When this starts to fade after. couple months it doesn't leave my hair with crazy red undertones which i love. The smell isn't bad like most home dye kits. It comes with a mini tube of oils which makes me feel better about dying my hair at home. It leaves my hair very soft after rinsimg even before conditioner!
Out of the three formulas I have tried ( Oil and Foam being the other two) this is my fave. It covers all of my grays, I love the conditioner it comes with and it lasts at least 6weeks on me before any roots start showing up. It really leaves my hair feeling very soft afterwards and the color I get is true to the box. The packaging is not large or wasteful therefore it doesn't take up a lot of room under my bathroom sink. I have bought this version many times and it has never let me down. I took a lippie away because it does have a strong ammonia smell.