Becca is quickly becoming one of my HG brands! This is the best matte lip formula I've used. Pigment rich, truly matte, and comfortable. Not drying, lips feel soft with no bleeding, cracking, or fading. Color lasted through appetizers (with dressing), entrees (including fries), 2 desserts, and 2 drinks. Reapplied once at the end of the meal and was set the rest of the night. I purchased in Antoinette for my light tan Asian C4 complexion. It is a deep red with shades of berry that looks rich and brightens eyes and teeth, not goth-y at all. Will buy in other shades.