I am always on the lookout for a good-coverage foundation that looks natural but lasts all day. I purchased the Beautifully Matte foundation by this company because of the great reviews online, and I did enjoy the product...but it was a little too dry-looking on my skin even though I really liked the coverage (I used it with a primer.) The LIft & Luminate line also got great reviews, so when I got a little low on foundation I headed to Target and purchased this one. While I like shading and the way it smoothed over my skin, the coverage was minimal. The next day I tried it without primer, but it was still very light coverage (not sheer, but very light.) So now my routine is to use this line all over my face (without primer) and to use the Beautifully Matte line on my nose and around my eyes. The two shades (Cool Vanilla for me in both lines) mesh very well, and it gives me light coverage most everywhere but more coverage where I have more discoloration. Still, $25-$30 is a lot of money to pay for a foundation (the initial investment if you're buying both lines, but then again I'm no longer paying for primer) and I'm not sure I would have done it had I known ahead of time, but I'm happy enough that I bought another Beautifully Matte to replace the one that had originally been running out instead of returning the Lift & Luminate. (BTW--according to the product containers, the Protect & Perfect line is a light coverage, the Lift & Luminate line is light to medium coverage, and if memory serves the Beautifully Matte is medium coverage.)
Love this foundation! I was dealing with acne breakouts lately. So, I required something with heavier coverage than Bourjois Healthy Serum foundation. This foundation gives perfect medium coverage without clogging the pores or instigating breakouts. This product is definitely illuminating, as it creates the perfect dewy make up look. Covers all blemishes and does a fine job to hide acne.
The pump bottle is superb. I apply 2-3 pumps to cover the entire face. The packaging is very similar to higher end brands like MUFE. The formula texture reminds me of Missha Perfect cover BB cream, but lighter.
Overall, I am very pleased with this product. I will definitely repurchase on sale. I got it at Target for 15% off...came to about $12.
EXCELLENT FOUNDATION! A+ HG
This applies like a dream. It blends right in, both in texture and in hue. I have dry patches, large pores, redness, sometimes acne, discoloration and this foundation tackles all of these problems without feeling like I am wearing a mask. It doesn't even feel like you are wearing foundation, it just feels like your skin is nourished and clean. A little goes a long way, only 1-2 pumps needed to cover entire face.
I read that this was recommended by dermatologists... and I believe it! This has not caused me acne at all... and I say this as someone with highly sensitive, acne-prone skin that will break-out at the drop of a hat.
This comes in an elegant-looking plastic bottle with a pump. The pump works well, no problems with clogging. Classic + beautiful + functional design. Love it.
Holy moly! Where do I even start. I have dry, like really dry skin with tons of redness. It's so hard to find a hydrating foundation with good coverage. This goes on great with one layer, but builds nicely too. It's not watery like some foundation for dry skin- it has nice body. The color cool beige is a perfect match for my skin, which in MAC F&B is a C3.
This stuff is only 14.99 for 30ml which is great, and it has a pump! One pump is like the perfect amount for your whole face at a medium to full coverage.
It says it has anti aging properties, but that remains to be seen. It stays all day without going uber matte, cakey, or flaking.
Actually very good foundation indeed & great value - gives a lovely luminous sheen to the skin & good coverage without being too heavy. I only popped into boots to try a bit of tester to top up my makeup before going out for the evening & ended up buying it!
My only criticism is the colours / shades arent the best - only about 5 shades on offer so its pot luck getting one to match your skintone - for me cool beige is too pale & the warm beige not warm enough.
This foundation is the best foundation I have ever used! It covers and blends so well and leaves my skin moisturized and feeling fresh. I have dry skin and all other liquid foundation I have used have made me keep going back to MAC Studio Fix. When I wear this foundation, my skin looks and feels amazing! I highly recommend it! You can find it at Target for $14.99. You can't beat that! Boots has some amazing products that are very affordable! Try them and see for yourself! And if you don't like them, you can return them for a full refund.
Excellent foundation! Worth every cent. I paid $14.99 for the shade Cool Ivory (a perfect match). The product comes out as a mousse or gel-like solid texture, which I adore. I can usually get the coverage I want with one pump, easily blended with fingers or with a sponge.
The finish is luminous and gorgeous, it makes my blemished skin look so healthy and even! It doesn't have any sparkles or noticeable shimmer. It leaves my skin dewy and natural. It doesn't oxidize whatsoever and when set with powder it lasts all live-long day.
It feels light and breathable to wear and it hasn't caused me any breakouts (Hallelujah!!). The smell is delicate and subtly earthy, not bothersome at all. In fact, I've come to love it.
Really deserves more hype!
Ok, the cadillac of drugstore makeup. On the high side for drugstore but I was seriously not thinking I would even like this because of all the high end foundations I have..
This foundation color match is perfect. Very wearable for day to day. Consistency goes on kind of like a mousse/gel. I love it. It hasn't oxidized, leaves a beautiful glowy finish.. Just blown away. The package is awesome. Plastic and see through with a push up on the bottom so you can clearly see when you are running out of product. The only place I have had luck finding it is at Target.. And most of the foundations are always sold out. Right now I am a NC 35-40 and the color "WHEAT" is a perfect match... I'm telling you. I am shocked at how great it is... For people that want to get a medium to full coverage with a product that feels light but imparts a very pretty finish you MUST check this out... If you are oily I'm not sure how this would work. I am Normal/Dry. This is awesome and i am lovinggggggggggg it!