My hair is dyed a light coppery shade which fades a lot. This shampoo does not contain sulfates or sodium chloride, so it is not supposed to fade hair color as fast as shampoos that contain those chemicals. It seems to help keep my hair from waving too much in humidity, although it is only one player in my anti-humidity arsenal. Right now, when I plan to blow my hair straight, I use this shampoo and I am satisfied. It lathers enough with a moderate amount of product. Unless someone with similar hair concerns recommended something else or I saw a product without ingredients that fade hair color that was much cheaper, I will probably continue buying this product.