I've been using the Target brand kabuki brush for years, even before they switched their generic beauty brand to being called "Up and up." I've bought it twice (once I decided to trim the brush bristles a bit, which was a mistake) and it's just a really great brush for being only $5! There is no need to spend a lot on a kabuki when this one is readily available. It's really soft but still dense enough to pick up a lot of powder product and blend it evenly over the face. I've used it for both powder foundation and bronzer. Wash it every so often and it will last and work well for years.