Demure is the newest addition of the Lip2Cheeks. I wanted to try all the Lip2Cheeks since I love Smile so much. This color is rather disappointing. It is a Barbie cool pink, not white frosty pink (like some Mac lipsticks) or coral pink (like Smile).
Overall, this color does not go well with people with warm complexions or yellow undertones like mine. It's a very cool color, and I honestly can't see it on anyone that isn't blonde or very fair. I think brunettes would look so much better in the pink coral that is Smile, and I'm definitely sticking to that shade. Women with black hair would look so much better with the deeper, intense shades like Illusive and Rapture.
With all the Lip2Cheeks, I slather on Pangea's lip balm underneath. These are not particularly moisturizing and do not look good without a decent balm underneath. RMS' Lip Shines and Balms are better for moisture. They're cheaper than the Lip2Cheeks by about $10 as well because they're not as versatile and because you use more product with those.
Pros: eco, chic, little goes a long way
Cons: price, drying formula, color, coconut oil (con for acne-prone as a blusher)
Ingredients: coconut oil, castor seed oil, beeswax, shea butter, jojoba seed oil, cocoa seed butter, argan kernel oil, tocopherol, sunflower seed oil, propolis extract, centella asiatica extract, rosemary extract, coloring
VERDICT: Sublime by RMS is a far superior pink. Sublime wakes the face up, moisturizes, and adds to an overall healthy glow - perfect for work, beach, or errands. This pink, on the other hand, washes and dries you out. It's also more $. Will not purchase.