56%
would repurchase
3.7/5
package quality

price range

Reviews

Reviews


5.0
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3 years ago

It was the opposite if what I was trying to get color wise. Is not even close, this took me to a lighter burgundy color freakin ridiculous. I did the Oops color remover 2 days before to make sure...

About reviewer (1 reviews)

Age30-35

SkinCombination, Medium

HairBrunette

EyesBrown



2.0
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5 years ago

I bought UL61 high lift Ash Brown from the "Sunkissed Caramels" line. It claims to be designed to "lighten the darkest hair". This box says it's an ash tone so I expected little to no red/orange...

About reviewer (180 reviews)

Age36-43

SkinAcne-prone, Fair-Medium, Not Sure

HairOther, Wavy, Medium

EyesOther


3.0
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6 years ago

It didn't lift as much from my original hair color as I would like. The look I was going for: Since I'm allergic to hairdye, I'm EXTREMELY careful to only balayage or ombré my hair and wanted a...

About reviewer (476 reviews)

Age19-24

SkinDry, Fair, Neutral

HairBlack, Straight, Medium

EyesBrown


5.0
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8 years ago

Ok so I decided to ombre my hair with their ombre kit. My hair is black so it turned to a red orange hot mess. After spending $100nzd on dye and toner nothing worked it just went more red and...

About reviewer (14 reviews)

Age30-35

SkinCombination, Medium

HairBlack

EyesHazel


2.0
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9 years ago

I have always used L'Oreal Excellence in Light Brown but thought I would try the Superior. Not happy at all with results. Came out darker and duller and did not cover the grays nearly as well as...

About reviewer (7 reviews)

Age56 & Over

SkinOther, Fair-Medium

HairBrown

EyesBrown


4.0
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9 years ago

So happy with the result, I never wrote a review for a hair color product because I'm often disapointed with the color I get at home... But read my story, this product came out very...

About reviewer (1 reviews)

Age25-29

SkinCombination, Fair

HairBrunette

EyesBrown


4.0
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10 years ago

Hello I have long curly naturally medium brown hair. I had been using salon dye to get to a light brown/dark blonde color, but was not having any luck. In fact it always pulled a lot of red tones...

About reviewer (1 reviews)

Age30-35

SkinNormal, Fair, Cool

HairBrunette, Curly, Medium

EyesBrown


1.0
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10 years ago

Was not impressed. I had dyed my light brown hair to a very dark brown. I had wanted to get back to light brown so I bought a high lift brown. I left this dye on for about an hour i believe. This...

About reviewer (111 reviews)

Age30-35

SkinDry, Fair-Medium, Neutral

HairBlond, Straight, Medium

EyesBlue


5.0
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11 years ago

***NOTE: If you previously colored your hair black or dark brown this will not lift your colored hair. To lighten previously dyed dark brown or black hair you will need to first strip the dark dye...

About reviewer (115 reviews)

Age36-43

SkinDry, Olive, Warm

HairBrunette, Straight, Medium

EyesBrown