CoverGirl's new "Ink It" Eyeliner is simply Amazing. If I'm remembering correctly it was approximately $7 - I purchased mine in the Grocery Store. No special trip to the mall or a boutique store needed. You can buy it in a Drugstore, Grocery Store or even some local neighborhood pharmacies. On a side note, it's best to support local businesses if you are able to.
Anyway, back to the eyeliner. it comes in several shades - I have COCOA INK #260, BLACK INK #230 & GOLDEN INK #235. They all go on in an extremely Smooth manner. Once on it is as if your Eyeliner has been Tattooed into place. After applying or doing a test swatch let it set approximately 30seconds - it is very important to allow it these few seconds. Upon setting, it will not rub off nor Smudge/Streak. The tip is "self-sharpening", always has a perfect edge for applications & can be placed on in as light or bold of a manner that you choose.
While the term "Waterproof" is used in the description the formula they developed seems to be revolutionary - at least to my observations. As stated before, once on it is certainly as if you've been "INKED" - eyeliner tattooed by Cover Girl. Crying, a dip in the pool or sweating has not caused my eyeliner to run, drip, lighten or come off. Plain water on a towel did eventually remove it. That method took a lot of pressure & actual scrubbing so I would not recommend anyone trying it as the eye/skin around the eye is quite fragile. That being said, it is not an impossible to remove type of "Waterproof" - far from it, as a matter of fact. You do not need to worry if you mess up your application or decide you would like a different look. You will not have to wash off your whole face or completely re-do your makeup.
Removal of the product could not be simpler. No expensive or specialized creams/potions/makeup remover pads are necessary though you can use them if that's your routine. I have found, however, all it takes is some warm water with a bit of facial soap( I use Original "Tone" soap). You can put it on a cottonball, soft cloth or, as I do, a Q-tip. No rubbing or heavy pressure is needed. The liner will come off easily with just a swipe or two depending on how thickly you have layered it. After you've removed the eyeliner you can do a re-application or wash your face as you normally would.
I have Never come across a liner that goes on in such an exacting manner or truly has the "As Advertised" long-lasting Almost permanent effect of INK IT. I feel like I should stock up on it. We all know that as soon as we purchase a product and end up adoring it the company takes it off the market. There is always a "Next Best Thing" on the horizon. I hope this one stays around for a while.
Just to clarify my review. I do not work for PROCTER&GAMBLE or Any of their Subsidiaries. I purchased these products of my own volition using my own money. I was not paid to purchase them or review them nor was I coerced into doing so. This review is based solely on my personal experience with the product & as such, states my personal opinion.
I would not say I've found my HG eyeliner, but this is the one I prefer for the time being out of all the ones I've tried so far. I don't like pencils you have to sharpen because they're dull, and i hate sharpening. I can't do liquids because I completely suck at those, lol. :D And I was not too good at gel liners, either. I prefer the control of a pencil with the feel of a gel liner, and this product does just that for me.
I like to buy this in black (and also have the gold one that I like to use for accents on my lower lash line). I also like to use this eyeliner for my cat-eye look (which can be done, but you have to be patient and not rush yourself through the process). I like to start out by tightlining, then start from the outer cerner and gently stroke my way to the inner corner (to achive a graduated look from wide to thin). You have to go over a few times with gentle strokes to build pigmentation (so you can do something light if you want to :P). Then I finish by drawing in the wing tip at the end and filling in the edges. But you have to use small little strokes, with lighter pressure as you finish the point on the end of the cat-eye. This eyeliner will last me all day. I only touch-up when my eyeshadow transfers a bit onto the eyeliner making it slightly less pigmented. Easily removed with makeup remover wipes.
A few cons with this eyeliner- it's not waterproof AT ALL. One drop, and this stuff is going to run down your face (so I can't use rewetting drops for my contacts while wearing this :/). so if you're gonna wear this to a wedding or tear jerking movie, I'd reconsider :D lol. It also doesn't last long on the waterline. One other thing that i don't like it the twist-up mechanism- sometimes I get a pencil that breaks inside somewhere (you'll hear it snap and feel it loosen up when you twist it) after about halfway used up. (But this doesn't happen with every pencil I buy). Despite these things, this eyeliner is not too bad, and a decent price (about $5 at Target). I will keep using this until I find something a little more waterproof and creamier. For the time being, this is my go-to. :)
This is one of the best lower end eyeliners available. The price is great for the result. It goes on my upper lid easily...and smoothly! I have a few issues with using it on my water line. Once it is on it stays on really well.
I bought this product on accident. I thought I had grabbed the Revlon eyeliner, which is a fine drugstore eyeliner, but this one had been put in its place at Ulta by accident. At first I liked this eyeliner. It's pretty pigmented and lasts for a while. But I hate applying it. It's TOO smudg-y, I can't line my waterline without it moving, and it transfers. It's a good eyeliner if you don't mind working for it.
This is my all time favorite liner that is in a pencil-ish form! It's pigmented, stays on all day, and is just my favorite liner! My eyes have a tendency to water so other liners are faded on my lower lash line but this stuff stays on all day! LOVE IT! Another item I will definitely repurchase!
Drags on my lids as I apply it...breaks off easily. If I AM able to get it applied, it does last well but there are too many other choices out there that glide on easily. I wouldn't recommend this nor will I repurchase.
I have been using this for several months in the brown shade. I have somewhat oily eyelids and have trouble with eyeliners smudging on me. This is the best eye pencil I have ever found. It is less than $5 at Wal Mart it is definitely worth that and more. The only down side is that it is not retractable and a little crumbly, so if you drop it, it is prone to break off at the tip.
I just bought this today bc I ran out of eyeliner. The color is great. It doesn't come off. I only gave it a 3 bc you can't retract it. It takes time to get it off so if you make a mistake you have to take all your eye makeup off just to fix a little area.
I don't generally favour eye pencils (since I prefer liquid eye pens) but I have to say I was fairly impressed with this one (and by Cover Girl, no less!)
I bought the pencil in cocoa, and I use it in combination with my Smashbox cream eyeliner in midnight brown- the result is kind of a natural, smoky cat eye that I use in my everyday look. I tightline with "Ink it!" in addition to blending it into my lash line, and then I use my Smashbox cream liner to perfect the flick (since "Ink It!" doesn't provide a sharp enough tip for that kind of precision).
Although I don't think that the staying power of this liner is anything worth noting, it's a decent liner for the price and is great for blending into the lash line for a natural look. The dull tip doesn't particularly allow for sharp edges, which may be a deterrent for people who prefer a cat eye (in which care I would recommend a cream, liquid or gel liner instead).
Not sure why this eyeliner has such bad reviews, but I love it. I use it every day to do my signature cat eye look, and when I use it on my waterline it is the only eyeliner that my sensitive contact wearing eyes can stand - plus it has real staying power! I buy it in "black ink", and I can honestly say that its the best drugstore eyeliner ever..The only thing I hate about it is that it can break off easily and you have to be careful not to twist too much otherwise you can't retract it back. I would totally recommend this if you're on a budget and looking for a good eyeliner!