Color Sustain

I received a deluxe sample of this. I don't have color-treated hair so it just hung out in my sample bin for a couple of months until now when I ran out of conditioner. Yuck, this conditioner...

Label says "keep your hair color rich, true and vibrant for 40 washes" so I thought what the heck and didn't think it would do all that much. 90% of all products are total hype we are conditioned...