I really love this product. It is a temporary color foam. It is great to use in between regular colorings although I have been using it as my only coloring. I bought Copper Gold and I found the color to be true. It left my fine and thin hair with nice body, texture and rich shine. It didn't dry out my hair either hence, the good texture. The red colors typically fade the fastest but I got good mileage from one application. I might add though, I don't wash my hair every day and when I do I use a sulfate free color preserving shampoo. It couldn't be any easier to use. Apply the foam to freshly washed towel dried hair and wait five to fifteen minutes. I have a few grays so I left it on the maximum time. There is enough foam for several applications so I think it's a good deal.