I like this liner, aside from the horribly offputting name. It took me a little while to find good use for it. I find that applied with shimmery eyeshadow it really gets lost. My favourite way to wear it is with matte eyeshadow because it allows the sparkle to come through. I like it for soft definition with a little something extra. It lasts all day on the lash line over shadow and an eyelid primer.
After reading other people reviews, I am surprised that anyone would expect a liner to last 24/7 when applying to their waterline. At the lash line, it goes on great, stays put all day, yet is easy to remove at night. I love the Roach color and also have the LSD one. I like that the product is build able and bendable and will definitely repurchase.
Color is a gorgeous brownish burgundy purple color that makes my brown eyes pop. I am a huge fan of the 24/7 liners because they're creamy yet they stay put. This product would also be awesome as a base for burgundy/purple eyeshadows. Definitely would repurchase and check out other shades :)
I also have "baked", which is a gorgeous bronze gold color, perfect to use for a wide awake look.
I purchased this hoping for a Mac Teddy dupe, but sadly this didn't do it for me. Yes, the color is GORGEOUS when swatched on my hand. It is the perfect bronze with slight flecks of gold. This is my first UD 24/7 eyeliner purchase and I guess I was expecting it to last longer. This eyeliner doesn't even show up on my waterline! It smudges off half way thru the day and barely shows up on my eyelid area. I was confused since it is such a rich, beautiful color when swatched, but on me? Not so good. I wouldn't purchase this again, and I hesitate to spend the $19 on other UD liners if they are like this. But it does apply smooth like velvet -- I just wish it showed up more and lasted for 24/7 like the claim. :(
I can't believe I'm the first one reviewing this! This is a gorgeous color. I'm a huge fan of UD products in general, and I really love all their eyeliners.
So I have a bunch of UD eyeliners, and I was at Ulta with a 20% off coupon. I went in thinking I wanted the Smog eyeliner, so I went over to swatch them. I like Smog, but right next to it was Roach and it was so so so pretty! It's a bronzy brown, not glittery but kind of shimmery. Like all UD 24/7 liners, it goes on smoothly and lasts a long time. I always get kind of smudgy around the outside corners of my eyes, and it happens even with these eyeliners, but not as bad. It's comparably priced to other high end brands, and with as much product. As some other reviews state, I get better results when sharpening all my UD liners with their sharpener, grindhouse I think it's called. It gives the liner a good point.
All in all, it's my favorite eyeliner, until I get another favorite eyeliner, but this one will always be in my rotation!!!!