This bronzer is the best I've found for very pale skin. I'm between NC10-15 and this is one of the only bronzers that doesn't look like I have dirt smeared on my face. The color 'golden' really is accurate. The package has a nice magnetic closure, but feels a bit bulky for the amount of product because it comes with a mirror and brush on the bottom.The powder is finely milled and gives a very soft glow with extremely subtle shimmer which isn't visible in the pan and barely perceptible on the skin. It's hard to over-apply this bronzer. I think it's best suited to light skin tones and might not show up on medium or darker skin. I'm definitely going to get a backup from target in case this is ever discontinued.