I think this products may have been a part of their fall 2012 collection, but I'm not sure. I'm unaware of the original price as well. I found it at Ulta a couple weeks ago for $36. I'm not sure if that's the original price or not. This palette has 12 eye shadows, 2 blushes, 1 highlight and 1 bronzer, plus 1 lip color. It comes with a mirror and a mini lash injection mascara. It has a good range of colors for the eyes as well as a mix of matte and shimmer. Some shades are more pigmented than others, but the color payoff is good either way. They feel sort of chalky, but that doesn't affect the pigmentation. I won't buy this product again simply because it doesn't stand out. I love the packaging, love the range of color selection, but I already have other palettes in my collection that are like it.