Definitely NOT moisturizing. Not in the least. The color I tried (Mightiest Maraschino) was unflattering and extremely matte. Really awful. Luckily it only cost me a couple hundred points from Sephora. Too bad I can't return it and get my points back. Don't waste your time or your money.
It's an ok product. It combines qualities of a lipstick and a lip balm. The colour is nice mauve pinky nude, very neutral, suitable for every day wear. It comes in a stick that works like mechanic pencil: turning the bottom you let the product emerge. Quite handy.
What I dislike about the balm is the feeling on the lips. It just sits on top and kinda glides on your lips. Besides, it feels kind of thick, as if not letting your lips "breathe".