I bought this when I stopped using silicones and sulfates in my hair...this does contain a water-soluble silicone for you CG's reading this, so it's safe to use if you're sulfate-free!
This is not a lotion. It has the consistency of liquid soap, but don't let that weird you out...it's holding power is AWESOME. It is crunchy when it first dries but it quickly goes away leaving you with soft, defined curls. This is one of the only products I've ever actually been impressed with (most products just get the job done....this is quite impressive.) I just use this+leave in conditioner and I've had more good hair days than I've had combined in the last 10 years. This is also great for second day hair! Just scrunch some in after misting with water and my hair looks great. Will def repurchase if Ulta has another sale.