This product holds my brows in place forever! It looks so natural and it's dirt cheap. I only have two small problems with it. When I do theater, we have to fill in our brows and slick them back, and the brow pencil color comes off on the spoolie and mixes into the product. I also have a problem with the packaging. The way the spoolie and bottle are sized, it would be very hard to use up all of the product.