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84% would repurchase
Package Quality: 3.6
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on 11/27/2015 3:34:00 PM
More reviews by smileyducky
Skin: Very Oily, Fair, Not Sure
Hair: Brunette, Other, Other
I feel as though the people leaving negative reviews don't fully grasp what bleach will do to your hair. Unless you have virgin light blonde hair, you're going to be left with brassy tones you need to get some legit toner, not just the purple conditioner this kit comes with. That being said, this is honestly one of the nicer bleaches I've come across. This is a 30vol bleach so it is pretty strong, and I notice my hair turning lighter pretty quickly after I apply and I'll leave it on between 20-45 minutes depending on how many levels I want to go up. The only thing that's super annoying is how little product there is. I have just below chin length hair and one box barely covers my whole head, so if you're going to be bleaching on a regular basis, or have long hair then it might be better to invest in a tub of bleach and a big bottle of developer from Sally's. Also the product is incredibly thick so you'll want to mix the ingredients by hand in a plastic bowl.
1 out of 1 people found this review helpful.
on 10/24/2015 3:39:00 PM
More reviews by TnaooChris
Age: 18 & Under
Skin: Normal, Fair-Medium, Warm
Hair: Brunette, Straight, Coarse
This is bleach. It claims to be a Platinum Blonde dye. However,this is in fact just hair lightener. So your hair will basically react the same as it would to bleach. It wont get you're hair platinum, it'll just strip out pigment and leave the underlying pigment showing through(Example:orange,yellow). Even if you have blonde hair, this will leave you with that pale yellow undertone. If you have dark hair (my experience), you'll be left with orange hair. Maybe if you do multiple processes,you'll get it to that pale yellow color. You'll still have to tone it anyways. Because this isnt a dye,its a bleach. Also the "Toning Conditioner" it comes with is no where near pigmented enough to tone you're hair. Its more pinkish purple,while to tone you need a deep purple, or blue violet.
on 9/12/2015 11:52:00 PM
More reviews by Summerlarin
Skin: Combination, Tan, Not Sure
Hair: Blond, Other, Other
I just tried to use this on my hair and it's literally orange, it didn't damage my hair at all but it is definitely not platinum at all! I'm going to try to use it one more time to lift out the platinum because it didn't damage my hair, but as of now it's orange and this product did not work at all. I left it on for an hour.
on 5/30/2015 8:46:00 AM
More reviews by Emastetic
Skin: Combination, Olive, Not Sure
First let's start off that I have natural medium brown hair that I dyed blackish brown in November 2014. And I wanted to change it up for summer so I read a lot of reviews on this product and thought it was good.. I literally have spots of blonde/ yellow dye with a mix of orange and brown all over my head. I was reading the instruction very carefully but it turned out to be a disaster. Now I'm looking for a salon to fix my hair!!!
on 5/10/2015 1:05:00 PM
More reviews by icarle
Skin: Combination, Medium, Warm
Hair: Blond, Wavy, Fine
I used the one that lifts 4 levels, not the one that lifts 7 because my hair was already light blond. I have a pixie cut with almost-shaven sides and i didn't know how to proceed since you need to do the lengths first. The longer hair on top of my head already had older bleached highlights and i did not want to touch them with new bleach so i did the sides and back first, left for 20minutes and then did the roots on top for another 20 minutes. The result is a very very platinum color, but still yellow. The sides and back are slightly lighter than the rest but it's ok. I will tone with Manic panic virgin snow (see my review)
on 1/28/2015 7:48:00 PM
More reviews by judy46970
Skin: Dry, Medium, Warm
I used it mainly to remove the years of black hair color that I previously used. I should say that I am quite impressed!! I will def use again!!
2 out of 2 people found this review helpful.
on 1/8/2015 12:43:00 AM
More reviews by elizabethjanee
Skin: Combination, Fair, Cool
Hair: Blond, Straight, Fine
I absolutely love this stuff! It is seriously one of the best drug store dyes out there. I have tried several bleaching packets from sallys and have not liked the results as much as using this stuff! No more salon visits for me, I am sticking with feria platinum!
3 out of 3 people found this review helpful.
on 10/30/2014 12:53:00 PM
More reviews by Petitgateau
Skin: Very Dry, Fair, Not Sure
I couldn't believe how much this lighted my bleach resistant hair! My hair is a very dark brown verging on black and it does not respond well to bleach. It normally takes two bleaching sessions to do my roots! But this got them done in 30 minutes. I could not be any happier!
on 10/18/2014 2:52:00 AM
More reviews by Lanikoerte
Skin: Normal, Tan, Not Sure
I have black Asian/ Hawaiian hair naturally so i decided I wanted a change and got bleach from Sally's and 40 peroxide. Well I ran out while bleaching (always buy more than you need) luckily my friend had this box in her apartment and out of options and my hair half bleached we gave it a go. I was surprised at how many levels this was able to lift in one sitting. I'd say about 4/5. Nothing is better than good ole tub of blue bleach from ion brilliance (lifts my black roots to pale yellow in 30 min or less) but this was a fine substitute for a smaller job.
on 2/13/2014 11:43:00 AM
More reviews by TBonita
Hair: Brunette, Straight, Medium
This is bleach... Regular ol' bleach. Don't buy it because you think it's a safe bleach alternative cause it's in a box at Kmart. It includes bleach powder and 30 volume developer. Also, what does set it apart from just buying the 2 ingredients from Sally's and using them is there's a little tube of 'color' you add. I don't know what this does; I was hoping it would tone as you bleach but no... It behaves exactly like bleach in that it puts you at that bleached yellow result. A toning conditioner is included. More on that later. I do not recommend shaking the ingredients together in the bottle like a typical boxed dye. The bottle is too small plus bleach expands. A mixing bowl is vital. Applying this was very dry and I had JUST enough to cover my pixie cut! If you have shoulder length hair I'd suggest 2 boxes; longer hair, 3. My hair was a pale pink over previously bleached hair and in 30 minutes it turned a totally toneable pale yellow. It didn't seem to be changing much the last 5 min that's why i didn't leave on for 40. Do not bleach your hair to white: it's veryyyy damaging. Get it to a pale yellow then tone. (Manic panic virgin snow, wella t18 or t14, etc.). All in all, I'd totally get this again if I were out of regular bleaching supplies and couldn't get to a Sally's. It's just more cost effective, environmentally sound, easier, etc to buy a tub of bleach and a large developer if you're a regular bleacher. The instructions say to leave roots for last; heat from your head processes bleach quicker. They also say don't use on previously colored/bleached hair... But use common sense. We've all bleached out color, bleached more than once to get to our desired shade of blonde... Just wait in between and use deep conditioners and protein treatments. You are not gona go from perm dyed black to the picture on the box in one go. I started with hendigo and in a month I got to the lady on the box. But I have very short hair that regenerates quickly. I wouldn't have tried that on long hair. And most people do not have success at bleaching out henna and indigo. I was persistent and lucky I guess. This would act like bleach does and give you some nasty orange brass the first go on dark (ESP dyed) hair. The toning conditioner by itself is not strong enough to tone out that lovely bleach yellow color IMHO. Plus, you are supposed to WASH out bleach to stop the chemical process. I washed with shimmer lights, letting it soak for about 10 minutes, then used virgin snow manic panic for 10 hours over night. My hair came out FANTASTICALLY platinum white! I believe the conditioner has 'cones. I'll definitely use it next time I wash. It's similar to a heavier aveda blue malva. Good luck with this, and remember above all else it is BLEACH! Nothing can lift 7 levels except bleach. I've noticed this is hard to find and not in all stores.
12 out of 12 people found this review helpful.
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