First and foremost... the price. At $110, this is *by far* the most expensive brush in my collection. That said, however, it is *by far* the softest brush I've ever experienced (gotta be Unicorn hair). The bristles are somewhat longish and rather densely packed while the brush head is quite large and rounded so it's very good for powder. WIth respect to bronzer, t's easy to overdo it and pick up too much product if you're not careful so if you're wanting to get just a little color onto the brush and onto your face "easy does it" is the rule of the day. After every use, I clean this brush with Clinique's brush cleanser (spray the tissue NOT the brush) and weekly I use Dr. Bronner's bar cleanser. This keeps the brush as ivory as it was upon purchase. If I could justify owning two, I would do it in a heartbeat but it's nice to have one uber-special item in your collection :) I would recommend this and would repurchase.