I had a baby a year ago and still have a 'soft' tummy that I'm worried will never go back to being flat. So I've been using products that may or may not help. I bought this at Sephora and had moderate hopes for it. I didn't expect a miracle... and I didn't get one. It promises to tone your tummy, shrink it, and tighten the skin. I used the entire tube, at night before bed, applied it ALL over my stomach including lower abs and sides, and I noticed only a minor improvement. Nothing to get excited over. It has a cool-into-hot tingling sensation but I think that's more of a trick using menthol or something to make you feel like it's working. It takes a considerable amount of effort to get it to absorb, using the nubby applicator it comes with. I would not purchase this again. I just don't fee it had any genuine effect.