I purchased the 7C Dark Cool Blonde color.
My hair: Dyed light to medium blonde, naturally a dark blonde.
The Good: This produced an even color. Smell was not bad. Application was fine.
The Bad: Right away, I noticed that the color was flat and not dimensional. It seems that the color is too pigmented or something? It sort of looked like paint. I have never seen a box color so flat. Also, this made my hair frizzy. Three weeks later, most of the color has faded (which makes me happy because I finally have some dimension again!) but that's not a very long time for hair color to completely fade.
All in all, this is an okay hair dye. It didn't produce horrible results at all, but I like Garnier and L'Oreal much better. They produce longer lasting color with more dimension and a lot less visible damage.
I like changing colors. I have no greys, or really any age issues of my skin, so I guess in this regard I'm lucky. Was a redhead for years, then got sick if it. I wanted to return to my natural, darkish brown. And I wanted the change to be noticed. This applies easily and doesn't run. If you have long hair, get two boxes. When I rinsed, it didn't bleed, and continued not to even though I don't use color care shampoo. When it dried, my hair was darker than I thought but I like it. Hasn't faded much at all. Looks real. I don't like their shampoo but the color turned out nice. My hair isn't damaged, just dry from winter's beginning. I recommend this line. :)
The color I chose was medium warm golden brown. Followed instructions. What I got was a dark coffee brown, nothing medium about it. I have medium ash brown hair with grays to cover so was looking for a slightly warmer version. If my experience is any indication these colors run dark.
Since my hair was way too dark, I shampooed often with sulfate free shampoo. My grays stayed colored for a month so pretty good on that front. However my hair felt extra dry and I had more fall out than usual. Usually my hair is super shiny because it is fine in nature but my hair looked wig-like and lifeless. I had no highlights peeking through at all even though I had highlights put in the previous month.
Packaging was very good. They included some great gloves, instructions were very easy and the color went on with zero drips. The conditioner they included was great and much needed since my hair was parched and straw-like when done.
Noting all the negatives I would not buy this again even though it was a bargain. I paid about 6 dollars for this since I had a coupon so I am taking that into account here but I want "real" looking hair color, not a wig look when I'm done. Also the dry parched hair was notable. And FYI I believe this is made by P&G and not coming from Vidal Sassoon labs as we all hoped.
I was so hesitant to use this product because of some of the negative reviews I'd seen, but this dye is some of the best boxed dye I have ever used. Before dyeing, my hair was bleached and dyed with Manic Panic Vampire Red, but because Manic Panic would quickly fade to pink, I decided to go permanent red. Unfortunately, this left me with pink hair and an inch and a half of dark blonde roots to dye over.
This dye somehow miraculously gave me flawlessly even coverage over my whole hair. The parts that were bleached are the same shade as my roots, no peekaboo strands of orangey-red from prior bleaching. And the color is GORGEOUS, and so far hasn't "bled out" in the shower like some reds do!
I am all about this stuff! I'd totally recommend it for anyone looking to dye over an hombre or highlights.
So before I used this dye I had medium to dark brown hair that was dyed red for a year. My hair is extremely health because I am a control freak about that. I had started university and did not have the time to always dye my hair so I wanted to go back to brown. I used 2 boxes of dark brown on my hair because it is thick. The bottom where is started is black and the top is slightly lighter but there is a red aura on my hair and parts are lightened or not dyed at all even though there was dye on it. For the first time after dying my hair it is extremely dry. I called the company and was told not to redye my hair for 1 month so I'm stuck. I will never buy this product again.
I bought this because of the packaging. It grabbed my attention. This is by far the longest lasting hair dye you can buy in a box. It lasted all summer long. I dyed it at beginning of summer and still no grays and it is one day before fall.Other brands in 8 weeks my grays are peeking out. I just dyed my hair again because I wanted a change for autumn. I got color 5rr medium red. It turned out nothing like the color on the box, but hair dyes never do. It wasn't very red but more of golden brown with some red tint.
Hated it!! It made my hair so dry and I noticed some fell out! I bought the light blonde dye (at the time my hair was a dark blonde) it didn't work at all at first I saw nothing then I saw my hair turning lighter but a bad light!! Way to brassy it looked terrible my hair still feels damaged! My advice is never ever buy This hair dye I'd look at a salon dye or garnier not this!!
This was my first time coloring my hair with drug store color. I didn't really know what to buy, so I just chose this one. I LOVED the color (medium cool brown) at first. But it faded quickly. It's not horrible, just faded. It has been two weeks, and my blonde highlights are still decently covered. Also, I was finding my hair everywhere right after I dyed it, so a good bit fell out during the dying process and after for a few days. Now, my hair feels like its going to break if I bend it the wrong way, so I'm taking a trip to the salon. My advice is to never use this product. And, if you do, deep condition like CRAZY!
Really holds the color, not the super quick fading I experience with Colorsilk or John Frieda. Will definitely be using this again!
My hair is very forgiving when it comes to box color - I have had success w/ a majority of the ones available (L'Oreal, Garnier, Clairol), but this one is a HUGE disappointment:
1. the gorgeous color 7C dark cool blonde washed out in a week - I can't remember the last time w/ in the past 5 years (when I quit going to the salon and resumed box coloring) that this has happened.
2. the tube that you have to squirt into the mixing bottle is one of those old fashioned metal tubes (think Neutrogena Healthy Skin wrinkle repair and a lot of Rx creams) = very difficult to squeeze into a bottle.
3. if you have hair that is just above shoulder length or longer = you will need 2 boxes. I always have left over product (reverse bob, shorter in back, just below chin length in front) and I have just the teensiest bit left over.
I have tried 2x and will not re-purchase. Will go back to my current favs: John Frieda foaming, Revlon Colorsilk and Luxerious Buttercream Colorsilk.