Like some of you gals, I'm always on the hunt for the next 'perfect pink' lipstick. The bullet color is a scary lavender but once I swip it on my lips, rub my lips together a bit, the color is a perfect, sweet, baby pink.
Yes, this is a cool tone pink. Maybe a smidge of the lavender can be seen. But the overall effect is sexy, kissable, pouty pink lips. I have pigmented lips and this particular color of Balm has enough intensity to mute my natural lip color.
Moisturizing but I do reapply the color every 2-3 hours.