love this treatment gloss by Lunasol. definnitely makes my lips moist and plump upon application and it stays soft and moist with regular application throughout the day. I have very sensitive lips but this works wonders. love it and i think it's worth the price, more expensive than drugstore product. comes in light pink but it's very sheer and not noticeable. would recommend this to those who have sensitive lips, it's fragrance free.