After searching for a shampoo for what feels like forever, I am done. I love this. It is sulfate-free and gentle, and it smells amazing (very sweet and warm), and it lathers nicely. My hair feels clean and soft, not weighted down. I use it with the matching conditioner and it makes my hair feel really healthy. I have wavy-ish hair, and though this is marketed for curls, it works perfectly for me.