i'm in my 30's, but bought this "kid's" shampoo for myself anyway based on rave reviews. love at first use!! it really cleans my hair (even the length!) without leaving it dry or tangled, and my waves/curls feel soft but not weighed down. since this shampoo is sulfate & silicone free, i'm not worried about buildup. yes, it's a little pricey & i will have to continue ordering it online since it's not available in any stores or salons near me, but now that i've found this product, i don't want to use anything else!