Love this!! I think I have finally found my HG foundation! I have been on the hunt for the perfect foundation for years - and often times I will go try the foundations that are rated high on Makeupalley, but I've never had any luck. But last week a salesperson at Sephora introduced Double Wear to me. I took home samples of a few colours, and have fallen in love! This gives me the full coverage I need without making my face look like its caked on with makeup. It is very natural looking when applied, and there are so many colour choices that I don't see how one could not find their match. This foundation also lasts all day - something that I have never experienced with any other foundation. My skin is quite oily in the sumer, so throughout the day my foundations normally oxidize or disappear by early afternoon. But Double Wear remained looking so fresh, even 15 hours after application. I'm not sure why this does not have a higher rating, but this foundation is a godsend!

I started using this foundation when my breakout got really bad and needed full coverage for confidence. I really like it, initially tried the DW light but the coverage wasn't enough.

I wear ivory nude and it's slightly warmer than my skin tone but I've found that going a smidge warmer means your foundation doesn't have to work as hard to hide red marks/imperections and then I need less concealer.

The only thing I'd say is it can be quite drying on my skin and if I wear extra moisturiser then it can slip. That's my skin though, not necessarily EL's fault there :)

Definitely worth a try! Shade match and 7 day samples are free at EL counters.

Another product that I loved that didn't need tweaking, but got tweaked. The old formula was a little creamier and my shade was Fresco 2N2 and it was absolutely PERFECT!!! Fresco gave me full coverage and a healthy glow before I even put highlighter and bronzer on. This new formula is just not working for me. After they've revamped their shades, I am now wearing Ecru 1N2 and I don't love it. It just doesn't look right on me, the coverage is now medium and it doesn't stay matte like it used to. The staying power of the new formula is pretty crappy. Sad to say but my love affair with ELDW is soon coming to an end. :(

I was looking for something to cover up my very pink cheeks and angry red acne scars. This does a great job without using tons of product or looking cakey! Great medium-full coverage.
Adding back some colour is a good idea, as skin could look one-dimensional with the full coverage. The finish is matte, but naturally so - powder would be optional.

As an Asian with a pink face and yellow-er neck, the "W" (warm) line is perfect! If you're an NC25 (MAC), 1W2 Sand will be perfect. Best colour match I've ever gotten. I feel the very yellow colour of the liquid in the bottle isn't so intimidating once on the face and blended.

I found stippling with a dense flat-top brush gave the best results - the thin liquid can get streaky if you pull on the product. It's pretty easy to work with even with fingers - I blend my nose area with a finger to reduce the appearance of large pores (which works).

Would recommend! (No bias from the previous, supposedly better formulation)

I got sum good size samples of this from macys in shades dawn, wheat&desert beige wich all seem to match my skin color resonably well.(I really like when the makeup ladys do that as I live a good 6 hours from any real makeup counters&any makeup other then drugstore has to be ordered online). I wasnt shure if estee lauder was gonna work I always thought they tended to run a little pinky orange when I worked at gotchalks 13 yrs ago, I was also worried it be like paint.it isnt.very liquidy, blends well, dosent dry too fast, but also isnt wet a few mins later.looks very much like skin&feels just a smidge heavy'er then nars sheer glow (nars for me felt like i had nothing on) ive never owned a heavy duty foundation (longwear or anything over sheer buildable coverage) I was a little hestaint to try but im glad I did.I love how long this last.put sum on @11& after 4 hours of hikeing sum steep trails, a nap& a little cry fest my makeup still looked pretty much the same...I did put a thin layer of chanel matte lumire over as I like that finish a bit better but the staying power of this stuff is awesome. Will def be ordering this beauty as soon as I nail down the color (I think wheat might be best but im hlf alaskan native&tend to tan real quick&it last thru most of winter so with summer just starting im not shure yet wich color)I would recommend anyone who needs a long lasting, natural looking, good medium coverage foundation(covers all my sun spots,most of my hyper pigmitation but still allows some of my darker freckles to come thru, wich I like.just one layer &no concealer.flawless.....♥♥♥♥

I really wanted to love this foundation after seeing such good reviews, especially from people with acne. I finally caved in after receiving a sample which matched my skin tone perfectly, rare when having pale skin. The coverage is good but after about an hour it starts to look cakey on my skin. It says oil free but I found my dry skin would look oily after a while. It also felt too thick, like it was clogging my pores. Since using it my spots have got ten times worse and bigger! Gone back to colorstay which I think is much better plus half the price!

I totally disagree with the bad reviews on the new formula. I think it is a million times better. I decided to stop wearing the old formula because by the middle of the day it would start settling into fine lines, and making my skin look 'dry' and dull, Yak! The new version however stays on ALL day, (and sometimes I go to the gym straight after work) It doesn't settle into lines, in fact quite the opposite! My skin looks fresh (not greasy) all day long. I don't even touch up anymore. People in work have even started asking me what foundation I am wearing, and have been out to buy it for themselves too!

In my opinion, the shades are way better. I never understood why shell beige was classed as a warm shade because it wasn't yellow based at all....not like sand and tawny anyway. I like the way they've added Rattan in between sand and tawny too, because the difference in the 2 colours was quite a lot. They just need to do the same for the neutral shades now - a shade in-between Desert beige and Ivory beige would be brill!!

And girlies, they haven't removed the SPF, they've just made it a 10, which in my opinion, is a good thing. I was sick to death of looking like a dead person in photographs. If you want a higher SPF, then put one on under your foundation! No big deal is it? :-)

I bought this for my wedding day and still get good use out of it. It lasted all day and gave fantastic coverage. It is a bit too heavy for me for everyday use as I would worry about it causing break outs if used all the time (I prefer a BB cream with a bit of Max Factor's Facefinity powder for the day - much lighter and great for summer), but for evenings and special occasions, it's great. I benefited from the change of shades, as I have quite an awkward colour to match (pale, with pinky tones, but not really porcelain). I would recommend applying it with fingers, as it dries quickly, and then using a foundation brush to get the right finish. The bottle is lasting me ages as I probably use it only a couple of times a week, so I probably would buy again. I have oily/combination skin and I don't look greasy at the end of the day, but I would say it may be a bit drying for some people.

I also heard that it would cause issues in photos when the flash is used due to the reflective nature of the SPF, but having just had all my wedding photos back, I can't say that it was an issue at all!

I only used a sample of this whilst on my search for a wedding foundation. It really is incredibly long lasting and looks the same from morning and evening. The only thing that stopped me purchasing it is that I have slight dry skin on my forehead and nose and it really highlighted this (I exfoliate etc, just always had it). It didn't glide over smoothly over these areas unfortunately. Also, the main bottle packaging doesn't have a pump which would be frustrating putting on everyday!
Great colour match with Cool Bone (1c1)... I have pink undertones and this did not enhance them, just worked well together.
Recommended for people with oily or normal skin but not dry skin.

BEST foundation EVER! this is the only foundation that I can actually keep on my face all day without it caking, wearing off, or oxidizing!!!! This stuff is truly amazing. I can't vouch for the old formula that everybody speaks of since I've never tried it, but I can for this!! It's expensive, and worth every penny!!!!
The ONLY complaint that I have, is that it's a little too true to it's name, and very difficult to remove at the end of the day. So far, I've had no luck with finding something to do the trick 100%. Maybe Estee Lauder should come out with a makeup remover that removes their foundation ;)