I loved this bright, happy pinky-berry gloss with a fair amount of pigment and a smooth-easy, doe-foot application. Strawberry Margarita lip gloss (and Mango Margarita and one other - Watermelon??) came out in 2012 as a limited collection and I am so glad I tried it and actually bought 2 back ups. Decent price ($16 retail - but I paid much less as a BC consultant.)