I couldn't resist getting yet another bronzer and Joe Fresh is the latest addition to my collection.
Golden is a warm tan shade with a slight bit of shimmer which doesn't show up on my skin tone. (Asian, NC30/C3) It's great for a sheer sun kissed glow as it's not very pigmented. I wouldn't use it to contour due to the sheerness of the product.
There is no fragrance and the texture is relatively smooth and not too chalky.
I'd buy this again if I were tight on money and couldn't afford Bobbi Brown or Chanel.