VERY unusal color. I have a lot of heritary darkness around my eyes and stick to light e/s. This is light and very interesting. It looks like a light grey but once on you see lavender. It's just good for green eyes. It won't exactly make them pop, you would need some darker lavender to layer in or in the outer corner or crease. But this is more then good. I like it and use it just as a wash until I get the SHI Provence lavender. This is very light and you will either love it or hate it.
Shiseido's Luminizing Satin Eye Colors are among my favorite eyeshadows, super-soft with complex finishes and unexpected color depth. In fact they are so soft, they wipe off almost effortlessly. Don't touch your eyelids, people. A small price in effort to pay for some of the most gorgeous, thoughtful shades on the market today. The singles are identical in feel to the trios, yet no shades are duplicated. VI 720, or Ghost, is no exception to the fine quality and may even be my favorite Shiseido single. As the "VI" part of its label would suggest, Ghost has a lilac base, albeit a very wan one, which is where the Ghost moniker starts to feel apt--it's a sort of greyed, purpled-dust color with a pinky essence. A whisper of ever-so-teensy multicolored sparkles--aqua, gold, pink--give the satin finish life without a "blingy" feel. Also ghostly? Apparently, this shadow cannot be photographed in the pan. It looks like a faded cool grey in pictures, no matter the lighting. Ghost must be experienced in person.