First off, I have to say I love the new packaging for these lipsticks. The sleek square tube with the color at the bottom is so handy for finding the color you want without having to open the lipstick. The color is the most classic red. It would be flattering on any skin tone. It looks particularly striking on my porcelain skin. It stays FOREVER and that's the problem. My lips are not super chapped or anything but they usually have some dry skin on them and that is why I can't wear this lipstick. It literally will not come off. It stains the skin on your lips to where you have to pull off your skin to get it to come off. And the way it wears off is NOT flattering. It comes off in patches and looks completely unnatural and awful. This lipstick may work better for girls with absolutely no dry skin on their lips. Because of that reason, I no longer why this lipstick despite the beautiful color and can not recommend these lipsticks to anyone. :(