We are all smart enough to realise that no cleanser will make you brighter. This is just a really basic foaming cleanser, no frills. In comparison to others in the same brightening vein, I recommend the Origins brighter by nature cleanser and the La Roche Posay Sensi White cleanser since they are more effective at removing makeup and debris and are far nicer to use. This has no scent. It foams up well but nothing special by any means. There are many other cleansers out there that have some added benefits or other cosmetically pleasing qualities which you don't get from this. I can't really think of any situation that I would recommend this.
This is a "brightening" cleanser from Bobbi Brown in her new Extra Bright line. It is gentle and foaming, removes surface cells and cleans deep. Adequate, but nothing special.