I got this because I did want a bright coral! However the formula is awful :( it's too matte and dry,it settles into every line on my lips.
On the upside I do love the color and plan on trying to use it over a clear balm or maybe adding a gloss on top.
I don't mind the bulky packaging but,what I do mind is that the cap can only go on one way,not a deal breaker but,a bit inconvenient.
This might be the right l/s for you if:
1. You like matte l/s
2. Your lips are not excessively dry
3. You like bright corals

If not I say skip it!

I was so excited to try this new line. I was looking for a new lipstick in a warm pink and chose this by looking at the little swatch on the tube. Unfortunately, like others have mentioned below, it's a bright coral. If you're looking for coral, you might be happy with this, but it is definitely not what I wanted. The packaging is gorgeous though, albeit bulky, and the price is right, so I might try to exchange it for something else in this line. I might try the cream blush, because with that I can see the actual color.

Wow, this was unexpected. I bought this right after the product rollout, without the benefit of the spot-on reviews here. What looks like a rosy pink in the color sample on the tube turns out to be a BRIGHT orangey-pinkish-corally color on the lips. It reminds me of the lipsticks they have been putting on the J.Crew catalog models for the past few seasons. At first I hated the color, but now kind of appreciate it for a different bold spring lip.

The formula leaves something to be desired. Like others said, it is draggy, seems a little bit drying, highlights flaky spots, and is kind of pigmented but also not. It immediately fills in lip lines with a lot of pigment but not on the exposed skin in between -- it would probably look better if you applied more to even it out, but I shied away from applying more because it's such a strong color. This is the type of color that a company like MAC would do really well, but with this formula, by a new company, it seems like a miss. Sorry, Drew.

One other thing: your teeth need to be White White White to pull this off. My teeth are not yellow but not super white and this color makes them look horrible. I'm going to keep this lippie around, but only for the few days I'm feeling like a J.Crew wannabe-meets-Posh Spice (no smiling!)

UPDATE: Like another reviewer said, try this over other colors like wine or brick red. For example, over Black Honey it transforms into a very wearable deep rose. Layering also seems to fix most of the formulation problems.

Really regretting this purchase. It is straight up 60's light coral, with the chalky finish to boot. It goes on dry dry dry and it is bright! Much brighter than the window on the bottom of the lipstick case portrays. The packaging is adorable even though its a little bulky. I love that its made in the USA and not tested on animals (my 2 new criteria for beauty products now). I have managed to make this work, if I fill in my lips first with a darker berry lip liner and top off with a neutral gloss. Its a lot of work to go through when you were hoping for a grab and go lipstick. If your into bright corals, this is your ticket. You will definitely need balm or gloss because its really dry and drags on your lips.

I agree with the reviewer below that this IS a bright color. Fortunately, it does flatter my light, golden complexion. I would describe it as a coral with slight pink undertones. I took off one lippie because I don't find anything special with the formula. It reminds me of the NYX Round Lipsticks, but it isn't as slippery. Pigmentation is moderate. Cute packaging to boot as well!

Holy mother of bingo Grandma's!!! This shade looks like something you would see in a bingo hall with a ton of older ladies with way too much make-up on. It is bright!

Now, I did a ton of research for swatches of this color and everyone made it seem like a beautiful shade but once I got it home and applied, I was like "yuck!" It didn't look like any of the swatches I saw.

That being said, once I blotted and added a lip gloss over, it looked toned down and much more wearable. Still debating on the shade but I liked the formula. And the packaging is CUTE!

Update: gave this another go today. This time I used a darker lip liner and applied lightly. Much better. I am glad I purchased this because it really is a pretty coral. I don't have any colors like it. It does apply patchy but if you give it a few minutes it evens out.