Product does not last and does not stay on the lips!

I'm shocked that I actually like this. I haven't really bought into the whole orangey lipstick trend. However, I'm happy to report that this color is actually really great. It's not as oompa-loompa-y as others I've tried. It's just dark enough to be flattering. Love the formula and scent too.

Finally, a bright (almost red) shade that really flatters my medium NW30 skin tone! When turned 45 I had to rethink the whole red lip look as I felt it further aged my features. I actually grieved for the days when I could slap on any color and go. Since then, I'm 51 now, I've searched in vain for a red that I could wear with confidence knowing it looks great. 109 is the one! The most perfect red with a bit orange (70/30) that's not too bright but just bright enough to light up the complexion. It's matte but not drying. And its opaque but not thick and gloppy in texture. It glides on like silk...expensive silk with substance! I adore this shade...and it adores me! And, as if it weren't enough to find the perfect shade the formulation is out of this world amazing! I've had absolutely no issues with dryness, uneven fading, or patchiness. I apply a very thin layer of lip balm under it and I get about 5 hours of wear before I need to re-apply. In addition, there's no unsightly traveling in the fine lines above my lip...this stuff stays put. I can't sing the praises of this lipstick enough. I'll have to get more shades 'cause I'm wearing this one out! But you can bet I'll get a backup of this gorgeous color! It's perfect for spring and summer...and so affordable, too. I never thought I'd say this but, this is my Holy Grail lipstick!!

I do agree with the other viewer who said that after this lipstick sets it tends to feel powdery and can clump into strange patches, but if you apply a light lip balm over the top that helps a ton.

I have two other colors from the Kate Moss for Rimmel lipstick line and I adore the scent and color selection -- great deep reds, neutrals and pretty pinks. For this particular shade, there is another comparable color in the line that was slighter more "watermelon". I was torn, but opted for this lovely coral shade in the end.

Also, compared to other drugstore lipsticks, Rimmel is priced slightly cheaper, while I don't think the quality lacks.

One final con -- while the lipstick tube looks nice from the outside, all three of the lipsticks I own from Rimmel are slightly maimed - they don't sit centered in the tube, so when you screw the lipstick up and down in the tube, the plastic scrapes the lipstick.

I just bought this lipstick today at Walmart for under $5. I think it is a lovely shade of red-orange and I have been looking for a few red lipsticks that compliment my complexion. When you first put it on it is smooth and silky. It feels very good on the lips and isn't too drying. It is really pigmented and looks nice on me. When I put it on I applied a lip balm before hand. I really like it. I ate and drank with it on and the lipstick transferred lightly but is also still on my lips, which is impressive. It is smooth so a lip liner would be good to put on before application so it doesn't run. I would recommend it as it seems to be a good find.

I love and own quite a few of the lipsticks from the first Kate Moss collection Rimmel released in the black tube, so when I saw this new collection I totally freaked out with excitement. I purchased 109 which is a beautiful shade of orange. Initially this lipsticks feels creamy and velvety applied to my lips, but after about 15 minutes the creaminess completely disappears and becomes a very dry powdery patchy mess. To make matters worse this lipsticks flakes off into weird chunks of powder onto my chin. My lips are in excellent condition as I exfoliate and moisturize them on a daily basis and I even prep my lips before lipstick application.The only remedy to prevent this overly drying powdery texture is to pair it with a lip liner and a gloss which completely voids the look of a matte lip. I'll use this lipstick up paired with a lip liner and a gloss, but not interested in trying further shades from this collection.