The bottle caught my eye, but the smell made me bring it home. It's a clean, fresh grapefruit scent. I wouldn't exactly call it moisturizing, but it doesn't strip my skin either. After showering, I can wait 5-10 minutes while I tend to my face before slathering lotion on my body and my skin feels just fine. My only qualms are that sometimes I have difficulty opening the bottle and this particular scent can be hard to find locally.
Bought this for my six year old daughter and she loved it. Actually, I love it too. Smell the so fresh and amazing. Great body wash that we have now bought twice and I'm sure we'll keep getting. Me and both of my children use this and love it! It's only about $3 and well worth it.
I originally bought this for my 8-year-old daughter, but I love using it myself too! It lathers beautifully and rinses easily. It's not super-moisturizing but it's not drying and it's not slimy or slippery - no mess in the tub or shower. It has a wonderful fresh sweet grapefruit smell.
My little girl loves that it's pink and Hello Kitty, and I love that she loves it, and it's nice to be able to share!
I don't mean to sound snobby, but I would have never thought that I would have purchased a DIAL body wash from Wal*Mart... But I was in Wal*Mart, and passed by the body wash section, and saw a pretty pink bottle that caught my eye-- It was Dial Hello Kitty Body Wash. Some sort of exclusive to Wal*Mart, I believe, since I've never seen it anywhere else...
I smelled it, and LOVED the smell, and the fact that it was pink and cute and Hello Kitty, I had to buy... The scent was of Pink Grapefruit and a little floral... SO nice! I figured this clear pink gel body wash would not be moisturizing at all... But I tried it, and it was awesome! It felt like it cleansed REALLY thoroughly and yet it did not leave my skin feel stripped at all, and even felt moisturizing! Pretty impressive for a silly bottle of Pink Hello Kitty body wash, but hey, I've not used anything else since-- And that was a year ago that I found it... I've re-purchased several times, and will continue until they discontinue it or whatever... Love it!
UPDATE- I found it at my local grocery store, so it's NOT an exclusive to Wal*Mart ;)