Finding blush in a color that works for me is very difficult - most are too peach or too brown. This color is perfect - a "blue-ish" red that is good for a fair to medium complexion with pink undertones. I apply it with a flat foundation blush - a little goes a long way as the product is highly pigmented. Easy to blend, and gradually layer on more color. Lasts all day long. On top of that, it is very reasonably priced. Prior to buying this blush, I was using Benetint (Rose) which I liked, but not as much as this blush, as it was more difficult to control placement and depth of color. Plus, this Sephora product is half the price. The packaging is a little tricky, you have to squeeze the sides to open the lid, but it's fine once you get used to it. I'd rather save money - fancy packaging is not important to me.