I have to disagree with the two previous reviews! I really LIKE this hair spray, better than the Brilliant spray, and more than my Suave unscented. I dont know how the other reviewers are using this, but I dry my hair til it is mostly dry, and then I spray it, then cllip it up for volume. I think the hold is flexible, and if someone wants really soft, touchable hair, then I guess you dont use products, and certainly not hair spray. I found this held the shape of my curls all day; they did not "soften" or frizz. I guess as with any product, it depends on how it is used and the kind of curls we have. It is pricey, but if it continues to hold my curls all day, then its worth it!!
I am an absolute product junkie, and an advertising agency dream. If it is new, with utopian claims...I will most likely bite! When new curl products turn up, I am generally very attentive. Having used and loved BE CURLY Curl Enhancer since the day it was released, I was thrilled to see that line increase by two. HOWEVER...AVEDA's new curl spray is easily in the top three of my worst products EVER list! I spent 26€ on this in my salon and am kicking myself thinking of what I could have bought instead. EVERY cheap drugstore hairspray performs the same (or better) as this! I used something called "Stiff Stuff" AKA..liquid glue! to spray up those bangs and sides of my über cool 1984 hair..yeah..it has evidently been repackaged by AVEDA! I have fine curls, and my one wish is for more definition, especially throughout my top layer of hair. This makes me look like every member of Whitesnake, Poison or Bon Jovi...at 46, in 2013...not so attractive! I think I probably broke off some hair too as it was impossible to even finger comb my curls. I had to laugh at the previous reviewer commenting on her doc touching her hair. It was "only" my husband who touched mine, but I too recoiled in shame! Terrible, terrible product. Its ONLY decent quality is the lovely, typical AVEDA scent. I find it beyond comprehension that this product ever made it past the first testing phase.
This is a relatively new addition to the Be Curly line. I'm not impressed, to say the least. No matter how little I use, no matter that I spray it at a distance, as my stylist instructed, it makes my hair very stiff. I'm not okay with any hair product, no matter how well it does its job, if it leaves my hair feeling icky to the touch. The other day my dr. put his hand lightly on the top of my head when he was checking my height again (which I find kinda ridiculous since I'm 36 and not getting any taller, but that's another story), and I was embarrassed because I'd used the spray earlier and knew that my hair felt really gross. Lol. Anyway, I'm returning this to my salon, because it's just awful.