I like it. I think it's a perfect everyday foundation for people with minor to moderate skin imperfections. If you need a fuller coverage I would stay away from this. I would say its right in between light and medium coverage. My skin is yellow and like everyone said finding a drugstore foundation with yellow undertones is rare, so I had to purchase it and I don't regret it. It lasts a good 5-8 hours on my combination skin without a setting powder. It matched my skin unbelievably perfectly, it doesn't even look like I'm wearing foundation when I have this on. I got the shade LF4 I think? I'm not sure. It has a natural finish, not too matte or dewy. People with cool undertones and oily skin probably won't like this. The only downside to this product is that once you pull the sticker off to open the bottle you have no way of knowing what shade you're using or even what product. The name and shade should come labeled on the bottle. But it's not a big deal. :) it just sucks trying to find your shade again if you ever try to repurchase!

Beautiful packaging, handy hygienic pump, cute rose gold colored theme... BUT this foundation?!! is not for girls like me who have a lof of acne scarring, moderate active zits, and oily skin, with some dry patches.

NO coverage whatsoever.. more like a sheer-light coverage.. I set this with a setting powder, patting it on with a large powder puff.. and about an hour later the shine was seeping through like nobody's business!

this foundation is for gals with normal impeccable skin who do not need any coverage, and maybe just need to add a bit of warmth to the face..
I searched high and low for this foundation... I EVEN drove 5 cities over to get to this foundation.. and I was so disappointed! thank god wal-mart took it back!

the youtube gurus videos convinced me to buy this, but it did not work out for me @ all!!!
the shades were all wrong as well... I AM an nc35 and the LF7 is a shade too light and the next shade UP was WAY too cocoa.

ABOUT FACE IS A NO FOR COOL TONES!

It really pains me to give this product such a poor review! I'm hoping Drew & co. can turn things around and make this line more available and useful for the fair-skinned.

I did not want to purchase online because foundation is something one needs to see, and the "color swatches" available on the site were baffling and minuscule. I made 3 trips total to purchase 6 different shades, LF1-LF6, to the closest Wal Mart that carried Flower (over 100 miles each trip!) because I was truly excited about this line, the products I had seen advertised and Drew's enthusiasm during interviews..

In short, if you have cool undertones in your skin, you will not find even one color in this entire line that does not make you look as though you didn't have a paint mishap and accidentally fell into a roller of any number of yellow paints! I truly did not want to accept this and continued to read more reviews and kept thinking I must be missing something, but I truly wasn't. When I was in the bathroom with my hand swatched with my normal foundation, and all of Flower's, to say one shade leaned toward pink would just not be accurate for my skin type.

The product itself is rich in texture and I expect quite long-lasting as 1/3 of a pump covered my entire face quite well. There was no bothersome smell (and I am chemically sensitive), and I'm thrilled it's paraben free. The white plastic caps that are part of the entire Flower line are the only downside to the packaging. The glass is substantial and the 1 fl. oz is probably bound to last far longer than many other foundations. I would say the coverage is solidly moderate and the product itself does apply in a "tacky" (sticky) manner, but it does not affect the outcome in a negative way. It is an unique formula.

Beyond the quality that I felt was promising in the About Face, I just cannot forgive a line so focused on so many variations of light skin to completely shut out anyone with blue veins and pale skin! After my hours spent shopping for foundations during and after this experiment, I finally had to realize that the fair/alabaster/ivory available in most other lines just does not exist in Flower's. For reference, I wear generally the lightest "alabaster" in many formulations and can use neutral fair/light formulas that generally go by "ivory." If you are cool to neutral, burn easily and get quite pink, you'll have to keep searching... The fact that you can't swatch these on your skin without purchasing any you want to try is absurd and wasteful. If these were not returnable, this would have been a beyond-frustrating experience!

This foundation disappointed me a lot, especially because I saw a lot of rave reviews about it on YouTube.

First of all, I got this foundation in LF4 at first because it was the one that had the most yellow undertones (a rarity for drugstore foundations--every foundation is too pink on me) but it was a tad too light. I was gonna go up to LF5 or LF6 but they both seemed to pink, so I jumped all the way up to LF7. Although it's 3 shades up, it's actually not that much darker than LF4. This foundation is pretty pricey for a drugstore foundation because I got it for about $14 at Walmart. The only reason I purchased this was because my beloved Revlon Colorstay finally started to break me out. :( The packaging of this by far exceeds the Colorstay. It has a nice pump and has cute little rose gold packaging. Just be warned though, I know two or three people who bought this product and the pump was broken and stuck to the top of the cap and they couldn't bring it down and fix it! Check your bottle before you actually buy it.

Now, onto the actual product. It doesn't have a scent and it's pretty light weight feeling. It's thick, but when you apply it to your skin it feels really nice and sheer almost, like a spreading a cooling foundation on your face. I applied this the first time with a Sigma F80 brush but I liked the finish better with the Real Techniques Expert Brush. It's very, very blendable and you can still see your skin from under. For me, I'd say this is about medium coverage.

Now to the reason why I was disappointed--if you apply anymore than a tad bit more than two layers, it'll look cakey. Put a powder on top, and you'll see any dry patches you have and a cakey face. I have combination skin and I got oily in my t-zone about 3 hours after I started wearing this foundation. It was about 75 degrees where I live, and when I wiped the top of my head, all of my foundation transferred and you could see my skin underneath. In addition, the foundation caked up in some of my dry patches and also around my laugh lines and on my nose. If I were to wear this foundation, I'd probably wear a layer of it with some concealer over it just for a few hours if I was running errands, not for the whole day.

This foundation also broke me out. It wasn't as bad as Colorstay, though. It just clogged my pores on my cheeks and on my chin/forehead, which I never had a problem with before. I'll probably use this up but I wouldn't repurchase. If it was cheaper, I might have.

My skin is pale and yellow--like a faded banana skin. Beautiful, I'm sure. Most foundations are far too orange or pink on me. (How is it that L'Oreal's True Match line has a billion shades but none fit me?)

Flower beauty's line read "yellow" to me when I passed it in the aisle at Wal Mart. They carry a few different foundation options--stick, fluid, BB fluid, powder. They don't offer testers or sample sizes, so I grabbed some bottles and searched the aisles for a display that included a mirror, and then sort of held the Flower bottles up to my face. Picking out foundation at the drugstore is the absolute worst. (I know WalMart, the only place Flower is sold, allows cosmetics returns, but it's really inconvenient to drive back there and stand in a customer service line for however long.)

I was moved to write this review for any other ladies out there who tanned olive in their irresponsible youths but are now protecting their complexions and finding few foundations for their light yellow skin. Try Flower! Shade 4 worked for me. Other points of general MakeupAlley interest: coverage is only medium, packaging is modern and lovely, can't tell if it has SPF, and can't tell if it would melt off your face if you didn't set it with powder, because I set it with a powder that has SPF.

I don't wear foundation on a regular basis but was wanting something that I could use for special occasions or when I thought I might be photographed a lot. I have combo leaning oily skin and am slightly acne prone. I have a bit of surface redness around my nose and chin but am otherwise very neutral, maybe even leaning warm. In MAC terms I am probably around NC10 and this is the first foundation I have found that matches me perfectly (LF2). No pink, no orange, just flesh colored and slightly yellow. The formula is slightly thick but goes on smoothly. I have very large pores and had no issues with settling as long as I blended it into my skin well. Upon dry down it has a slightly dewy finish which I don't really need considering my skin type, but it goes away and leaves a nice satin look once powdered/blotted. It looks very much like skin and I can't even tell I have foundation on. It also feels quite light despite the texture out of the bottle. Coverage is light to medium and it does a good job of cancelling out my redness. It doesn't do a good job of covering acne/scarring so you'll still need concealer but it does take out some of the red. For my needs this is quite good and considering the price I would buy again.

I was so excited to find yellow-based drugstore foundations! However, I couldn't quite find my match. LF3 was a neutral yellow but a hair too light, and LF4 is too dark and strongly yellow for me. I guess I could always buy both and mix them, but $28 seems like a lot of money to guess at a match.
The LF3 wore well all day, and I noticed that my color cosmetics on top of it held up better than usual. It has a nice glow that keeps it from looking masky.

I personally did not like this foundation, but the things I disliked about it might in fact thrill someone else. I had to return it, which is sad. I wanted to love this product line because it seems fresh and lovely, like... Flowers!

This is a rare brand in that all the colors seem to have a strong yellow base, which works for me. Anyone with cool undertones will have problems. And there appears to be shades for really REALLY pale skin tones. I chose shade 3, because shade 4 looked more orange. It went on a little too light, but it did blend in fairly well. I would say it offers sheer to light coverage. Layering might eke out a medium but there is the threat of caking. It immediately creased in my eyelids--not a good look, so I knew that I would have to add powder to set the foundation. There is a luminous finish to the foundation, not way out there, but enough that I didn't like it. I have oily skin to begin with and a generally do not do well with a "dewy glow." Some people may love this, and bless your dear hearts. It also transfers like mad, which I didn't like.

If you like a luminous, sheer-coverage, yellow-based somewhat fugitive foundation, this is for you. The packaging is hefty and seems durable; love the pump. It just didn't work for me, for the reasons stated.

I like how this has a pump. I have no issues with the packaging.
The problem I have is with the formula. I have weird skin. Most liquids tend to cake on me no matter how little I use. I couldn't get this to not do that on my skin. So I have switched back to powders. I honestly don't remember the coverage or if it did or did not settle into my pores. I just know that I didn't like this and it's sitting in a drawer. I left my overall rating at a 3 because I know others can get this to work with them. My skin is just weird with liquids caking on it.

This is a really great foundation! Like a dumdum, I tore off most of the seal/sticker and now do not know exactly which shade I'm using, but I believe it's LF1 which is one of the fairest shades with yellow undertones. The shade selection for pale skintones is unlike any other drugstore brand, including L'Oreal who I usually feel has the best light shades. I have very fair white skin (the kind that never sees the sun) and when that is the case and in my experience, you often are looking for even one shade lighter of liquid fdtn and then use slightly darker powder on top so you don't look like a wacko. That said, this is the most perfect match I have found so far. It is a great, natural match for me and to make it even more perfect, it doesn't oxidize and turn orange on me! It is moisturizing and the lasting power is very good with primer underneath and a quality powder. On the negative, I think it did break me out a tad (took one lippie off for that) and also settles into my smile lines, but most all products do and for a shade and formula otherwise so perfect, I'm not going to complain. Well worth the price and I'm excited to try more products from this line!