I gave this product only four out of five stars because I feel that the color is a little bit bright, which does not lend itself to wearability. The quality of this lipstick is phenomenal, like the others from the same line. The lipstick is very conditioning, non-drying, and leaves a nice sheen on your lips. You will need to reapply this lipstick every so often, but do not use a heavy hand in application. This is a bright red that requires caution. The package is made of recyclable cardboard for easy disposal. My final assessment is that this is a high quality product. I would repurchase.