I love the color of this lipstick. I am very fair and like to wear a lipstick that looks natural, but enhances my natural coloring. This lipstick does it all- and well, too. The color is very natural, a sleek nude with a hint of shimmer. The shimmer is not overpowering or glittery (which I despise). It coats your lips nicely and leaves a delicate sheen of moisture. As with any lipstick, you will need to reapply throughout the day, but as it wears off, it looks natural. It does not feather or bleed or look blotchy. I think the texture is the best quality of this lipstick. The lipstick tube is made of recyclable cardboard, which is very eco-minded. Overall, this is a great product. Highly recommended.