I very seldom color my hair. I was attempting to fix a bad coloring job that left my hair bright orange! My natural hair color is dark brown so I purchased this because it's close to my natural color. I also liked the fact that this product is ammonia free. I followed the directions I sectioned my hair into fours as described. I worked thorough one section at a time. The directions say to leave on for 25 minutes. I left it on for and additional 5 minutes because I wanted good coverage on all the orange hair. After 30 minutes I rinsed thoroughly and conditioned. I still had patches of orange hair! I think I should have left it on for 40 minutes. I'm going to wait a couple of weeks and redye with a different brand. Will never purchase this brand again.
Edit 5/7/2013: It's been two weeks since using this hair color and it has faded considerably since then. Even with the use of color protecting shampoo and conditioner. This is more like a semi not a permanent dye. I'm definitely going to dye my hair again in two weeks with another brand.
I've been using the original ColorSilk in Dark Brown for a couple of years and have loved it. This new formula is amazing! I've never had home color turn out so evenly and uniform. The color is a true, rich dark brown that isn't muddy or flat. I'm always worried when trying a new formula that it will end up looking black but this is perfect! It applies like a dream and I've never had color rinse out so easily. My hair feels amazing and is super shiny. The gloves they provide are definitely better than the original ColorSilk, but they're still not great. Also, the amount of conditioner is pretty puny. But, the amazing results make up for those little things. This is a definite winner and I'm completely impressed with how fantastic this product is. I'm in love!!!