I am sooo glad I got this product! I have never tried anything from Goldwell yet but I really like this. My hair has too many ash tones in it (from a demi color) and I wanted to warm it up a bit while it is being washed out. After just one use my hair wasn`t that ashy anymore, and 2-3 more washes later thanks god, it is back to the neutral color I like! Also it is very moisturizing, makes my hair soft and shinny. It was on sale when I got it and it is definetely worth the price. Love it! :-)))