Love! This stuff is an industrial strength concealer, and can be sheered out or applied heavily, depending on the need (helloooo dark circles!). The application and wear is flawless, and even when applied on the heavier side, it doesn't look cakey. This retails for about $13 CAD regular price, and there are always drugstore sales. For a drugstore concealer, I am very impressed! One word of warning though- this does lean towards the yellow side, so may not work for those with pink or peach undertones.